The Pop Off of Podcasts
Podcasts have evolved into essential PR platforms, giving public figures space to tell stories, manage reputation, and connect authentically with audiences beyond traditional media.
Champions on the Field and in PR Strategies
For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over $100 billion invested in sports event marketing alone, the North
Kanye “Ye” West’s Image Is Heading South
Published on Oct. 19, 2022, at 2:00 p.m. by Jamie Zimmerman. “Stop telling Jewish people to get over what Kanye said and that he’s
Is It Time for Brands to BeReal?
Published on Sept. 22, 2022, at 11:04 a.m. by Jamie Zimmerman. The latest social media craze, BeReal, has become the current obsession for Gen-Z. BeReal is
The Man with the Golden Franchise: How James Bond Has Remained Relevant for Over 60 Years
Published on October 13, 2021 at 9:35 p.m. by Amelia McGowan. Movies are a unique form of media that utilize a mix of publicity
“WandaVision”: A Visionary Production
Published on March 9, 2021, at 7:05 p.m. by Rachel Fuller. Since its founding in 1923, The Walt Disney Company has sought to adapt entertainment
Publicity Perspectives from Three Music Industry Insiders
Managers rely on publicists to expand artist reach, secure media opportunities, and align publicity strategies with long term career goals
Netflix’s Impact on the Entertainment Industry
Published on February 16, 2018, at 1:15 p.m. by Alana Doyle. Remember when television shows and movies were only available at a certain time
Celebrity Feud or Publicity Stunt?
Published on Sept. 29, 2017 at 7:44 p.m. by Lexi McKenzie. Celebrity feuds have been around for decades — the first and most infamous
The Beauty of Publicity
Published on April 3, 2017, at 8:10 a.m. by Tristen Gell. The live-action “Beauty and the Beast” movie has been one of the most highly anticipated