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Toeing the Line: Using Comedy in the Practice of Public Relations

Toeing the Line: Using Comedy in the Practice of Public Relations

Published on March 25, 2016, at 6:50 p.m. by Drew Pendleton. Professionalism comes with the territory of entering the world of public relations. In a fast-moving industry where every step a PR pro takes can make a difference, the use of humor in a campaign

Campaigning the Golden Man

Campaigning the Golden Man

Posted on February 12, 2016, at 1:12 p.m. by Drew Pendleton. When the Oscars are broadcast every winter, they signal more than just the end of a year in film. They also signal the end of months of campaigning, the end of a calendar stuffed

Lights, Camera, Fashion, PR

Lights, Camera, Fashion, PR

Posted: September 26, 2014, 7:45 p.m. by Katie Foster Howard. Cameras flash, fans squeal and photographers demand more angles, more poses. In the middle of this red carpet frenzy, a celebrity has one very important question to answer: “Who are you wearing?”   The red

Managing Celebrities

Managing Celebrities

Posted: August 7, 2014, 10:17 a.m. by Amber Ingram. Celebrities . . . we can’t get enough of them, from the entertainment they provide to their drama-filled lives. It takes more than just a pretty face to win over the public’s attention. Public relations is

Reich With Talent Not Publicity

Posted: April 25, 2014, 1:51 p.m. by Myreete Wolford. “You have no time left, let alone the energy to do it.” Nathan Reich is a contemporary folk singer with a gift and message to spread, but no time or energy to spread it. His melancholy

Give Thanks . . . For Black Friday

Posted At: October 31, 2013 10:20 a.m. by Sarah de Jong. Many shoppers are outraged that stores are trying to take away from the holiday. While it may increase sales, opening stores on a holiday is iffy on the PR side. The stores that open

Hunger Games Isn’t Hungry for PR

Posted At: April 8, 2012 9:30 AM by Katie Brazeal The book was a bit bent and torn, proving that it had been well loved while being read. So, what the heck? I decided to give it a shot. With that decision, my Hunger Games

Let’s Give Them Something to Talk About

Let’s Give Them Something to Talk About

by: Meghan Rodriguez If you happened to be on Facebook or Twitter the night of September 5, you most likely saw status updates and tweets referring to Maryland football. But the posts had nothing to do with touchdowns or sacks, and everything to do with

Mastering Crisis Management – On and Off the Course

We all love to get caught up in Hollywood drama. Even if we don’t actually purchase a tabloid, we’re all guilty of glancing at them while waiting in the supermarket check-out line. It’s as if we feel a personal relationship with the celebrities whose faces

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