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Winning National Championships Wins You More Than Trophies

Posted At: January 24, 2013 1:38 P.M. by Caroline Murray As the Alabama Crimson Tide won its 15th football national championship, CNN sent me a push notification announcing the results. As I read the notification with glee, hundreds of thousands of others (many of whom had probably never

PR in the Church

PR in the Church

Posted At: January 23, 2013 2:20 P.M. by Amber Parker Once upon a time, families would rise early on Sunday mornings all across the country to gather together for Sunday School and 11 o’clock service at their neighborhood churches. They would pile into old wooden

Breaking into Entertainment PR: Advice from Anje Collins

Posted At: January 21, 2013 4:10 P.M. by Alexandria Washington “A lot of people get confused between public relations and publicity. Publicity is something we read about and see; public relations is the act of doing.” – Anje Collins As the founder of Agenda Miami, The

Pinning PR

Posted At: January 18, 2013 12:15 P.M. by Cate Kennedy If you’ve been around many girls between the ages of 14 and 40, you have, undoubtedly, heard of Pinterest. Using this online bulletin board, I share recipes, craft ideas, cute pictures of animals, cute pictures of

Cari Steiner: PRWeek’s 2012 Young PR Professional of the Year

Cari Steiner: PRWeek’s 2012 Young PR Professional of the Year

Posted: January 15, 2013 at 12:15 P.M. by Christina Steward Often referred to as the Oscars of the PR world, the PRWeek Awards are a chance to salute the industry’s best. In March, the 2012 winners were announced; among them was Cari Steiner, the 2012

Don’t be a Quitter. Get a Twitter.

Posted At: January 11, 2013 2:20 P.M. by Jules Rice If the words “hashtag,” “follow,” “tweet” and “retweet” mean nothing to your PR plan, you may be falling behind in the ever-advancing world of social media. Twitter has emerged as an extremely powerful PR tool

Bruce Berger on the Role of Counselor in Public Relations

Bruce Berger on the Role of Counselor in Public Relations

Posted At: January 9, 2013 3:20 P.M. by Sam Nathews The public relations professional wears many hats. He is expected to be a masterful writer, strategic genius, crisis handler, networker, influencer, digital deity, media mastermind and a top-tier conversationalist, to name a few. Each of

NYC PR Girls: A Tale of Two Ladies

Posted: December 18, 2012 at 6:00 P.M. by Becca Bryant. PR professionals put much reliance on blogs as two-way communication tools. They are multifaceted. They give insight on opinions and news while simultaneously stimulating conversation. As of July 2011, Technoraiti accounted for 164 million blogs,

Jose Vargas Inspires Us to “Define American”

Posted: December 6, 2012 at 1:53 P.M. by Shelby Calambokidis. Pulitzer-Prize Winner Jose Antonio Vargas should serve as an inspiration to every professional and student in the PR industry. In his efforts to introduce a national debate about the stigma against undocumented immigrants in the

A Healthy Strategy for Health Care Communicators

Posted: December 3, 2012 at 2:15 P.M. by Jessica Colburn. The shift from relying on traditional media to incorporating social media seems daunting for many businesses. However, what if you were trying to promote a service rather than a product — and not just any

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