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Even the Brain Needs a Little PR

Even the Brain Needs a Little PR

Posted At: February 15, 2013 5:05 P.M. by Kaitlyn Honnold Since the 1850s and the Barnum and Bailey Circus, public relations has become an increasingly important tool for businesses around the world. Dr. Shannon Bowen, associate professor of public relations at the University of South Carolina,

The Bubbling Debate Over Coca-Cola and Obesity

Posted At: February 15, 2013 5:00 P.M. by Kaitlyn Honnold In early January the makers of carbonated nostalgia, Coca-Cola Company, launched the “Coming Together” and “Be Ok” ads to tackle one of our nation’s biggest issues — obesity (no pun intended). However, there is more to

Creative vs. Traditional Résumés

Creative vs. Traditional Résumés

Posted At: February 13, 2013 5:30 P.M. by Caroline Murray Once upon a time, not too long ago, young people went to college, chose a major they enjoyed and entered the workforce. Those were simpler times, in a magical economy, where an undergraduate degree left

Be myLovelyParent’s Valentine?

Posted At: February 8, 2013 7:10 P.M. by Taylor Hodgkinson As Valentine’s Day approaches, I’m beginning to decide which movies I’ll be watching accompanied with a healthy helping of ice cream. But no horror films, as that would be too cliché. I would rather hang

Small Firms, Big Success

Small Firms, Big Success

Posted At: February 8, 2013 11 P.M. by Katie Sanders An outsider to the public relations industry may not always understand the many facets of the business. An image of the PR equivalent to “Mad Men” may come to mind when people think about how

Not Just Joking Around: The Strategy Behind Humor

Posted At: February 6, 2013 8:00 P.M. by Martina Kaiwi Post Grad Problems began documenting life after college in 2010. Since then, post-grads from all over the world have come together to share their hilarious stories via Twitter, Facebook or blog . PGP has recently

Business Blogging and Its Benefits

Posted At: February 1, 2013 1:45 P.M. by Charlotte Ward, Senior Account Manager at TopLine Communications Public relations officers regularly recommend that clients commit to producing a blog, and each time they deliberately use that word: committing. Why? Because managing a blog is a time-consuming activity

Don’t Get Left Out: LinkIn

Posted At: February 1, 2013 1:30 P.M. by Caroline Murray Historically, when discussing social media with respect to networking, the focus has been on keeping beer pong off your Facebook profile and profanity out of your tweets. But one growing social media site, LinkedIn, has

The Legacy of #52

Posted At: January 30, 2013 4:19 P.M. by Claudia Calhoun If I asked who is the greatest linebacker in the history of the NFL, I would get a hundred different responses. But there is one man who I guarantee would be very high on the list: Ray

Inauguration 2013: A Social Media Explosion

Posted At: January 25, 2013 1:40 P.M. by Casey B. Rogers While a million people flocked to the nation’s capital on Monday to watch the second inauguration of President Barack Obama, even more were virtually present from across the country and around the world. Although

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