Posted: April 2, 2014, 2:00 p.m. by Jonae Shaw. For many companies, public relations and content marketing are put in separate categories. Each has unique characteristics, as public relations incorporates earned media, and content marketing is owned media. However, they have overlapping goals: to create,
Posted: March 31, 2014, 1:34 p.m. by Shannon Auvil. Elon Musk, the CEO of Tesla Motors, the luxury electric car manufacturer based in Palo Alto, Calif., has lots of say about the New Jersey legislature. On March 11, New Jersey’s motor vehicle commission voted to
Posted: March 21, 2014, 8:50 a.m. by Chaslee Marshall, Guest Contributor. If a picture’s worth a thousand words, then Betsy Plank could have written an entire book series. When I was asked to take on the task of digitizing each one of her photos, I
Posted: March 19, 2014, 2:25 p.m. by Morgan Daniels. Cats are the overall most popular pet worldwide, outnumbering dogs three to one, yet dogs are given the label of man’s best friend. This is most likely because cats are perceived as aloof and nefarious, while
Posted: March 19, 2014, 1:45 p.m. by Jonae Shaw. Recent University of Alabama graduate Alexandria Washington has created a name for herself, as well as a channel for other young public relations professionals. She is currently a contemporary specialist for Dillard’s Corporation, a voiceover talent
Posted: March 17, 2014, 1:51 p.m. by Maggie Jones. As the nation becomes more diverse, our communication tactics alter accordingly. We learn to speak another language or develop a skill that will help us reach our target audience more effectively. Sign language is both a
Posted: March 13, 2014, 9:25 p.m. by Myreete Wolford. I have a present for you, a treasure you may have yet to discover. The public relations nerd in you should be squealing with excitement because I am about to fill you in on a resource
Posted: March 10, 2014, 7:59 p.m. by Shannon Auvil. In the ever-changing environment of public relations, any skill that places you apart from the pack might be exactly the one to perfect. The need for multilingual employees is growing nationwide, especially in communications firms and
Posted: March 10, 2014, 2:28 p.m. by Molly Moore. On Friday, Feb. 28, Rutgers University’s Brunswick Faculty Council passed a resolution voicing disapproval of Condoleezza Rice as the University’s 2014 Commencement speaker. The resolution stated that Rutgers “should not honor someone who participated in a
Posted: March 6, 2014, 9:50 a.m. by Devon Landman. Chick-fil-A’s friendly atmosphere and positive company culture have created a high level of customer satisfaction for the restaurant. It’s hard not to leave the drive-thru window without a smile on your face after interacting with such
