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Opt Out of the Madness

Opt Out of the Madness

Published on November 22, 2016, at 1:07 p.m. by Amelia Neumeister. Tired, coffee-driven shoppers stand in lines for hours outside Walmart or Best Buy to be the first ones in the door. Once the doors open, they shove their way to a cart so they

And the Fan-Brand Engagement Goes Wild

And the Fan-Brand Engagement Goes Wild

Published on November 18, 2016, at 8:39 a.m. by Lynn Brantley. I recently traveled to Chicago, Illinois, during the midst of the Major League Baseball (MLB) World Series where the Chicago Cubs battled the Cleveland Indians for their first championship title since 1908. As I approached

A Healthy Industry: The State of Health Care PR

A Healthy Industry: The State of Health Care PR

Published on November 15, 2016, at 1:59 p.m. by Amelia Neumeister. When talking about public relations sectors, the main specialties thought about are technology, entertainment, sports, fashion and food. But one of the biggest sectors of the communications world is also the most often looked-over.

Building a Fashion Blogging Empire Through Branding

Building a Fashion Blogging Empire Through Branding

Published on November 2, 2016, at 11:09 a.m. by Melody Schmidt. At first glance, a scroll through the Instagram accounts of fashion bloggers yields countless photos of trendy outfits in dreamy locations with every detail in place, right down to the perfectly coordinated lipstick shade and

Diversity as a Young Professional

Diversity as a Young Professional

Published on October 16, 2016, at 11:50 a.m. By Kennedy Studdard. For any student majoring in public relations, it is important to recognize that diversity matters. From interests and hobbies to a person’s background and identity, no two people are the same, and everyone has

Branding in a Digital World

Branding in a Digital World

Published on October 11, 2016, at 3:16 p.m. By Amelia Neumeister. Brand, branding and brand marketing are three words that many public relations practitioners, advertisers and marketers use very regularly to describe an organization’s presence in the world. But more and more often, organizations are moving

Food Allergies: Meal Prep Should Not Be A Struggle

Food Allergies: Meal Prep Should Not Be A Struggle

Published on October 10, 2016, at 12:23 p.m. By Mary Catherine Molay Preparing meals for an individual with a food allergy can be a challenge; however, the fear of an allergic reaction should not hinder anyone from eating foods that can provide the same type of

Austin City Limits(less)

Austin City Limits(less)

Posted on October 5, 2016, at 6:43 p.m. by Melody Schmidt. Since its inception, Austin City Limits (ACL) has brought 15 years of some of the world’s best live music to the city of Austin, Texas. But how did Austin City Limits, which started out

Uber: Driving the Future

Uber: Driving the Future

Posted on September 30, 2016, at 3:50 p.m. by Nicole Morgan. It’s a busy Thursday night in Fayetteville, Arkansas, and Rich Moran is fueling up his Nissan Xterra to start his shift as an Uber driver. Once his tank is full, he taps onto the

Snaps for Snap Inc.

Snaps for Snap Inc.

Published on September 29, 2016, at 12:49 p.m. By Lynn Brantley “Wait, let me Snapchat this.” This has become a common reaction when people are out and about, engaging in activities that they want their fellow Snapchatters to see. The app has become a second-nature,

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