Published on February 6, 2018, at 6:05 p.m. by Allie Binford. Rupi Kaur’s “Milk and Honey” has sold over 1 million copies and has snagged a 41-week streak on The New York Times Best Sellers list since its first publication in 2014. If you’re a
Published on January 22, 2018, at 11:25 a.m. by Brooke Bailey. Happy 2018! With the new year comes new opportunities to reevaluate your goals and to set a brand new path for the coming months. If you’re looking to change up your resolutions this year
Published on December 21, 2017, at 8:12 a.m. by Grace Turner. Forget dropping your application into the black hole that is the corporate job portal, and remember the secret sauce to getting your dream job: a referral and a powerful personal value proposition (PVP). You
Published on December 21, 2017, at 7:40 a.m. by Parker Rocco. The term personal branding has transformed since it was first coined by Tom Peters in 1997. Today, more than ever before, young public relations professionals need to distinguish themselves from other, highly qualified professionals
Published on December 20, 2017, at 7:20 a.m. by Caitlin Heffley. For most, college can be summed up in a few short phrases, words or images. Perhaps the idea is a chant from a Greek organization to which one belonged, or a vision of an
Published on December 21, 2017, at 8:00 a.m. by Grace Turner. Last year, the Kremlin announced that it’s seeking a new contract with a Western public relations firm to improve Russia’s image abroad. Considering recent headlines of Russia’s interference in U.S. affairs, one might view
Published on December 18, 2017, at 1:47 p.m. by Parker Rocco. On September 26, 2017, Twitter announced that the social media platform will now allow users to compose longer tweets. In fact, the length of one tweet has doubled. Now, Twitter users have the opportunity
Published on December 15, 2017, at 7:25 a.m. by Grace Turner. Ivy Lee: founder, pioneer and trailblazer of public relations. We study him and other PR giants, such as Edward Bernays, Arthur Page and Betsy Plank, for their contributions to our field. However, we must
Published on December 11, 2017, at 6:57 p.m. by Caitlin Heffley. “What do you want to be when you grow up?” For young children, this is a common question that often evokes answers of all kinds. As people grow older and their interests narrow, perhaps
Published on December 6, 2017, at 3:14 p.m. by Mallory McDonald. You’re in the waiting room, silently praying that you have prepared all the right answers and are providing all the proper materials. For the last four years or more, you have been working up
