Published on October 30, 2017, at 2:47 p.m. by Mallory McDonald. According to the Public Relations Society of America, “Public relations is a strategic communications process that builds mutually beneficial relationships between organizations and their publics.” But what actually falls under PR, and how do
Published on December 8, 2017, at 1:20 p.m. by Caitlin Heffley. Looking to the Stars: How celebrities have responded in the wake of tragedy These days, you don’t have to look far to find a story broadcasting horrific events laced with death and loss. Mass shootings,
Published on October 13, 2017, at 11:23 a.m. by Lexi McKenzie. What once was known as a platform to keep in touch with friends and facilitate communication has transformed into something completely revolutionary and necessary in the public relations industry. What it was Social media
Published on October 12, 2017, at 6:45 p.m. by Kirby Tifverman. Brasfield & Gorrie communications manager Meg Burton says the best career advice she has received is, “there is no substitute for hard work,” and her journey as a public relations practitioner is a testament
Published on October 9, 2017, at 7:37 p.m. by Grace Turner. You might say email newsletters are “so 2008,” but that doesn’t mean organizations have stopped using them. In fact, many organizations have only recently picked up on the benefits of e-newsletters. If you’re given
Published on October 4, 2017, at 9:01 p.m. by Caitlin Heffley. “That’s OK, I don’t use my degree either.” The words resonated inside me far longer than they probably should have, as I felt my insides begin to boil. To provide context, I was standing
![What PR People Need to Know About [Art]ificial Intelligence](https://platformmagazine.org/wp-content/uploads/2017/09/Machine-Learning-1-e1549315011115-690x460-30x20.jpg)
Published on October 2, 2017, at 3:20 p.m. by Grace Turner. It’s Amazon giving you product recommendations. It’s Facebook highlighting faces and suggesting friends to tag when you upload photos. It’s Gmail filtering spam from your email inbox. It’s artificial intelligence (AI), and it exists
Published on September 26, 2017, at 7:48 p.m. by Rachel Tomchin Fear comes in different forms. Whether it’s of snakes, heights or death, it can seem inescapable. However, there are ways to manage these anxieties and techniques to work around them. While many fears are
Published on September 25, 2017, at 7:30 p.m. by Parker Rocco. Over the past month, the southeastern United States has been battered by strong Atlantic storms, including hurricanes Harvey, Irma and Maria. As a result, the American Red Cross has had its hands full, serving
Published on September 8, 2017, at 2:01 p.m. by Katie Willem. Cartoons on Saturday mornings are a tradition for many families. Classics like “Tom & Jerry,” The Flintstones” and shows featuring the Looney Tunes are often favorites in the family, but the same shows have
