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PR with a Purpose: Not Everyone Gets a Happy Ending

PR with a Purpose: Not Everyone Gets a Happy Ending

Published on March 11, 2018, at 2:41 p.m. by Mallory McDonald. It’s a tale as old as time: Kids grow up and have the opportunity to be anything they want — a doctor, lawyer, astronaut, football star. But what about when they don’t? In 2013,

Influencers Gone Rogue: How to Protect Your Brand

Influencers Gone Rogue: How to Protect Your Brand

Published on March 9, 2018, at 6:54 p.m. by Alyssa Comins. In December 2017, YouTube star Logan Paul posted a video of a dead body in the Aokigahara forest near Mt. Fiji, Japan. The forest is known as a place where many choose to commit

The Trust Tsunami: Where Should You Get Your News?

The Trust Tsunami: Where Should You Get Your News?

Published on March 5, 2018, at 11:50 p.m. by Skylar Spencer. “If I had to pick one outlet to be stranded with on a desert island, I would pick The New York Times — they have solid journalism practices there,” Meredith Cummings said, a University

A Seat at the Table: Insights from a PR Professionals Roundtable

A Seat at the Table: Insights from a PR Professionals Roundtable

Published on March 1, 2018, at 5:44 p.m. by Halle Russo. It’s 9 a.m. on a Saturday morning. You’re sitting around a table in Reese Phifer Hall at The University of Alabama with other public relations professionals, educators and students discussing everything from integrated agencies

The Benefits of Using a Niche Job Board

The Benefits of Using a Niche Job Board

Published on February 22, 2018, at 12:21 p.m. by Stephanie Zielinski. When searching for a new job, there are many career sites to consider. Some make the application process easy for the applicant, others make it easy for the company, and plenty lie in-between. Job

We’ve Got Beef: Wendy’s Snarky Twitter

We’ve Got Beef: Wendy’s Snarky Twitter

Published on February 21, 2018, at 3:53 p.m. by Alyssa Comins. Wendy’s Twitter account has received rave reviews from most social media users and analysts. The brand roasts its competitors and followers, and people find it hilarious. In fact, when you search “Wendy’s Twitter” on

You Are More Than Your Job Title

You Are More Than Your Job Title

Published on February 19, 2018, at 4:09 p.m. by Maret Montanari. You landed an entry-level job out of college and are well on your way to success, but how do you achieve your dream career exactly? The path to growing through leadership positions in college

Netflix’s Impact on the Entertainment Industry

Netflix’s Impact on the Entertainment Industry

Published on February 16, 2018, at 1:15 p.m. by Alana Doyle. Remember when television shows and movies were only available at a certain time and disappeared soon after? The arrival of Netflix changed the game in the entertainment industry. The draw With more than 117

Less Visible Industries Are No Less Meaningful

Less Visible Industries Are No Less Meaningful

Published on February 14, 2018, at 7:07 p.m. by Alyssa Comins. People are most comfortable with the familiar. Perhaps that is why it seems most public relations students hope to represent clients in the consumer, fashion, and sports and entertainment sectors. These industries are most

A Black Mirror Reflection of the Digital Future

A Black Mirror Reflection of the Digital Future

Published on February 14, 2018, at 6:53 p.m. by Skylar Spencer. What can be found on every wall, inside every palm and on every desk? A Black Mirror — the frigid and glossy screen of your computer, TV, smartphone and tablet. At least, that’s what

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