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Silently Sealing the Deal: Nonverbal Interview Communication

Silently Sealing the Deal: Nonverbal Interview Communication

Published on October 31, 2018, at 3:45 p.m. by McClelland Schilling. When preparing for an interview, interviewees spend countless hours researching the company, preparing for anticipated questions and picking out the perfect interview outfit. While these are all important and those who wish to execute

Shake the Hand of Authenticity

Shake the Hand of Authenticity

Published on September 25, 2018, at 12:05 p.m. by McClelland Schilling. Brand authenticity is sweeping the communications landscape, and it looks like it’s here to stay. Some of the most successful organizations are capitalizing on transparency and integrity, and the results have not been disappointing.

Accredited in Public Relations: Going the Extra Mile

Accredited in Public Relations: Going the Extra Mile

Published on September 24, 2018, at 4:35 p.m. by Savanna Guitard. When college students hear “continuing your education,” many think of getting a master’s degree. However, public relations professionals have another option: getting the Accreditation in Public Relations certification, known as the APR. Administered by

Kpop: The Ultimate Public Relations Playground

Kpop: The Ultimate Public Relations Playground

Published on September 20, 2018, at 7:13 p.m. by Trenton Brasfield. The road to the top is paved with good public relations. The South Korean music industry is an amalgamation of ’90s bubblegum pop, synchronized choreography, trendy fashion and polished visuals. These talented idols —

A Perfect Pitch Starts with a Perfect Shoe

A Perfect Pitch Starts with a Perfect Shoe

Published on Sept. 13, 2018, at 7:15 p.m. by Bri Roselius. “Sex and the City”: an iconic 90s series about a writer named Carrie Bradshaw, her love for New York City and a closet full of shoes. Manolo Blahnik’s, Louboutin’s, Jimmy Choo’s — trust me,

The Sprouse Twins: A Personal Branding Comparison

The Sprouse Twins: A Personal Branding Comparison

Published on August 14, 2018, at 8:13 a.m. by Allie Binford. If the name last name Sprouse sounds familiar, you likely know it from the opening credits of the classic Disney Channel show “The Suite Life of Zack and Cody.” Some other notable credit appearances

4 Ways to Work on PR Without Working in PR

4 Ways to Work on PR Without Working in PR

Published on July 12, 2018, at 11:43 a.m. by Greta Banks. For most of us, summer is spent working to fill up our résumé and our bank account. If you are lucky enough to have a job or internship in your field, congratulations! However, if

How to Maximize Your Study Abroad

How to Maximize Your Study Abroad

Published on July 12, 2018, at 10:31 a.m. by Greta Banks. In an increasingly globalized world — one that public relations is not immune to — study abroad provides students a great opportunity to amass international experiences and competencies before entering the workforce. According to the Institute

What to Do When You Don’t Have a Post-Grad Job

What to Do When You Don’t Have a Post-Grad Job

Published on May 16, 2018, at 8:23 a.m. by Greta Banks. College graduation is right on the horizon. For some, it’s the light at the end of a long and laborious tunnel. They’ve accepted jobs already, and now it’s just a matter of walking the

Brittany Downey: Reaching the Summit

Brittany Downey: Reaching the Summit

Published on May 14, 2018, at 10:12 a.m. by Darsey Norton. Brittany Downey, account executive at Summit Group, knows the value of hard work and is not afraid of a challenge. However, her journey to becoming a leader in the industry started even before she

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