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5 Secret Tips to Rock Your Internship

5 Secret Tips to Rock Your Internship

Published on February 7, 2020 at 9:12 a.m. by Hannah Fogus. We’ve all been there (if you haven’t, you will be soon). It’s time to start getting serious in your career, and the internship search begins. After filtering through what seems like hundreds of internships,

Shelf Storytelling: Reese’s Book Club

Shelf Storytelling: Reese’s Book Club

Published on February 3, 2020, at 9:34 p.m. by Hannah Taylor. As I walk into Barnes & Noble, the first thing I see is a warm, sunny yellow circle shining proudly over a stack of books. It’s the unmistakable, halo-like symbol of Reese’s Book Club, and

Kanye West: From Gold Digging to Following God

Kanye West: From Gold Digging to Following God

Published on January 28, 2020, at 10:02 p.m. by Janie Creighton. Kanye West’s brand shift appealed to not only his fans but also the public relations industry. The American songwriter, record producer and rapper has successfully rebranded his image from “Gold Digger” to “Follow God.”

Why Your Social Media Campaign Needs TikTok

Why Your Social Media Campaign Needs TikTok

Published on January 28, 2020, at 9:58 p.m. by Katie Poedtke. With the discontinuation of Vine, a new video application rose from the ashes: TikTok. TikTok is an app where user-generated content is created at incredible rates. The fads include creating original choreography for songs

The Podium: What Type of PR You Should Go into Based on Your Enneagram

The Podium: What Type of PR You Should Go into Based on Your Enneagram

Published on January 9, 2020, at 9:10 a.m. by Louise Margeson and Kennedy Schwefler. In the pilot episode of “The Podium,” Louise Margeson and Kennedy Schwefler speak about the Enneagram, a personality test that types people based on their perceptions of the world and how

First-Semester Reflection

First-Semester Reflection

Published on December 11, 2019, at 11:55 p.m. by Zoie Mestayer. Students’ first few months in college can be a whirlwind. They move away from their loved ones, their homes and their pets and move into drafty shoebox dorms full of strangers. The days of hand-holding

It’s More Than Monet or Matisse: Art and Public Relations

It’s More Than Monet or Matisse: Art and Public Relations

Published on December 6, 2019, at 1:45 p.m. by Carlyle Ascik. Whether it’s a world-renowned artist setting up her latest museum exhibition, or a self-starter hoping to auction off his first piece at a small gallery — public relations professionals play a critical role in

Why Your Favorite Influencer Is Actually a PR Pro

Why Your Favorite Influencer Is Actually a PR Pro

Published on December 3, 2019, at 11:40 p.m. by Carlyle Ascik. It’s impossible to deny it — influencers are a hot topic in the communications industry. Marketing departments want to work with them, and consumers want to hear what they have to say, so it’s

Women in PR: Seats in the Office, But Not at the Table

Women in PR: Seats in the Office, But Not at the Table

Published on December 2, 2019, at 2:30 p.m. by Gabrielle Sirois. Look around most public relations agencies or classrooms, and chances are you will see mostly women. This industry is known for being primarily female-driven; however, when you look at who occupies the leadership roles

A Thank-You Note to Our Profession

Published on November 21, 2019, at 8:30 p.m. by Gabrielle Sirois. As public relations professionals, we work pretty much 24/7. There are always things for us to do, and it is easy for us to get caught up in work, bogged down and discouraged by

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