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“Your Network is Your Net Worth”: How to Become a Meaningful Connector

“Your Network is Your Net Worth”: How to Become a Meaningful Connector

Published on February 12, 2021, at 2:25 p.m.by Emma Tracey, Guest Contributor. The thought of graduating and entering the workforce can sound paralyzing given the current state of our world. Pew Research found that the unemployment rate in the U.S. rose higher during the first three months

Brand Management During An Insurrection

Brand Management During An Insurrection

Published on February 11, 2021, at 1:50 p.m.by Adam Kern, Guest Contributor. Consumers increasingly value brand positions that align with their own. Sharply divisive issues become difficult to navigate. Successful brand leadership reinforces company values, especially during turmoil. Recently, resistance to sociopolitical change in the

Rags to Riches: How PR Tactics Kickstart Social Media Businesses

Rags to Riches: How PR Tactics Kickstart Social Media Businesses

Published on February 11, 2021, at 12:44 p.m. by Emma Britt. That snazzy jacket or fancy pair of shoes you see on your social media feed may not be the items you would generally pick out when shopping around at your local store. Let’s be honest

Alabama Football: Next Win Against Clemson Via TikTok?

Alabama Football: Next Win Against Clemson Via TikTok?

Published on February 10, 2021, at 6 p.m.by Lawson Colgate. We’ve been hearing the words “tick tock” for years now. From counting down the minutes on a clock to Ke$ha’s 2009 hit, TiK ToK, the phrase is something we are all familiar with to an extent. In

Grab Your Popcorn: HBO Is Keeping Theaters Alive

Grab Your Popcorn: HBO Is Keeping Theaters Alive

Published on February 8, 2021, at 5 p.m.by Rachel Fuller. The popular streaming service HBO Max decided to release its 2021 features on both its streaming site and in theaters. Starting with the release of Christmas Day blockbuster “Wonder Woman 1984,” each new movie release will drop

2021 PRWeek Awards: “Best Creative Excellence” Nominees

2021 PRWeek Awards: “Best Creative Excellence” Nominees

Published on January 25, 2021, at 7 p.m.by Emie Garrett. It’s time for the biggest night in PR— well, almost. While PRWeek’s prestigious award ceremony will not be held until March 18, the publication released its shortlist of nominations for its 2021 U.S. awards. With 40 award

Spotlight: Knight Eady

Spotlight: Knight Eady

Published on December 3, 2020, at 9:03 p.m.by Katelyn Lambert. COVID-19 has taught the world to never take things for granted. Whether it is human interaction or going to a favorite sporting event, we do not realize the impact of simple acts until they have

Public Relations Campaigns of Christmas Past

Public Relations Campaigns of Christmas Past

Published on November 30, 2020, at 5:15 p.m.by Emie Garrett.  The twinkling lights get turned on, the elaborate trees go up, an explosion of red and green decorations cover houses and stores, and Christmas crooners start singing through the radio. It seems that nowadays the

Come on, Sunshine, Get to Work

Come on, Sunshine, Get to Work

Published on November 30, 2020, at 5:10 p.m.by Katelyn Lambert.  When I see the logo for Hello Sunshine, I automatically think of the book club that Reese Witherspoon created, but it turns out the media company is way more than just a book club. Witherspoon’s company has

A Royal Mess: The Firing of Michael Shea

A Royal Mess: The Firing of Michael Shea

Published on November 23rd, 2020 at 6:20 p.m. by Tess Hensley. The field of public relations is filled with pressure, but few clients would be more demanding than the English Crown. Former Press Secretary Michael Shea’s demise is shown in episode eight of “The Crown” in

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