Published on October 20, 2021 at 8:20 p.m. by Gabrielle Jolly. The idea of becoming an orderly, methodical and “put-together” individual has taken over the social media feeds of users around the world. The trends of health, wellness and aesthetics have become appealing to many, and one
Published on October 20, 2021 at 8:12 p.m. by Mallory Westry. Although tiny, singer Ariana Grande is surely living up to her last name with her latest career move. Grande’s new makeup line, r.e.m. beauty, has acquired over 800,000 Instagram followers since its first post a month and a
Published on October 19, 2021, at 3:47 p.m.by Evvy Lusco. With hundreds of millions of fans and over 22.8 billion views on TikTok, “Squid Game” has become a public relations campaign must-have for numerous brands. Since its premiere in late September, the Korean series has generated thousands of mentions
Published on October 18, 2021, at 7:36 p.m. by Lady Reynolds. In a 2019 post for O’Dwyer’s, Doug Swanson, a professor of communications at California State University, noted student-run agencies put “PR students in the driver’s seat.” Student-run agencies allow undergraduates to obtain hands-on experience
Published on October 14, 2021, at 3:21 p.m. by Mallory Westry. It is no secret that brands use their social media platforms to spread messages to their target audiences. Many brands even hire social media managers to ensure they are effectively communicating with followers. However, when it
Published on October 13, 2021 at 9:35 p.m. by Amelia McGowan. Movies are a unique form of media that utilize a mix of publicity and marketing tactics to engage with their key audiences. From trailers to press tours, each tactic not only promotes the latest
Published on October 12, 2021, at 8:25 p.m. by Tory Elliott. From the Terrible Towel to crimson and white shakers, football fans have used merchandise to support their favorite teams for years. Nothing unites a fan base more than memorabilia that they can pass down through generations.
Published on October 12, 2021, at 8:18 p.m. by Lady Reynolds. In March of 2021, Buzzfeed News unveiled Facebook’s newest project — Instagram Kids. This alternative version of the popular photo-sharing app was specifically designed for children under the age of 13. While the company
Published on October 7, 2021, at 6:10 p.m. by Elise Luoma. Woods, water and waitlists describe travel in the era of COVID-19. With vacation rentals skyrocketing, companies such as Vrbo and Airbnb have seen some of their greatest successes. Safety commitments and updated health practices are key ways both
Published on October 7, 2021, at 5:52 p.m. by Alyssa Thomas. In the world of public relations, there are varying paths public relations professionals can choose upon graduation. One of these paths involves working at an agency. KC Projects, located in Homewood, Alabama, is an all-female public relations
