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The Super Bowl: The Brand Within a Brand

The Super Bowl: The Brand Within a Brand

Published on March 6, 2025, at 1:53 p.m. By Olivia Pickens. The National Football League has been reserved for only the greatest over the past 105 years. It’s a place where the best meet and compete against the best. For almost 60 of those 105

Meaning Over Marketing: Gen Z’s PR Revolution

Meaning Over Marketing: Gen Z’s PR Revolution

Published on Feb. 28, 2025, at 9:34 a.m. by Ella Kate Baker. Authentic, chronically online, sensitive, casual, satirical — these are just a few common stereotypes associated with Gen Z. While these labels capture the culture, they often overlook the generation’s deeper impact on communication
Politics, Pop Stars and Public Relations

Politics, Pop Stars and Public Relations

Published on Feb. 27, 2025, at 7:53 a.m.by Evie Feinour. As November 2024 approached and the United States Presidential Race intensified, it seemed like each day brought a new celebrity voicing support for a candidate or sharing reasons for opposing another. Public figures like Taylor Swift, Beyoncé,

You Are What You Wear

You Are What You Wear

Published on Feb. 20, 2025, at 10:05 a.m.by Gracie Powell. Lately, it’s almost impossible not to spot a brand logo on clothing, accessories, lifestyle products and so much more. This is a strategic marketing tactic for many brands to involve consumers in developing their brand

Turning Exclusivity Into Success Through Luxury PR

Turning Exclusivity Into Success Through Luxury PR

Published on Feb. 18, 2025, at 10:53 a.m. by Olivia Pickens. What are some of the first names that come to mind when you think of luxury brands? Lamborghini, Hermès, Goyard, Tiffany, Rolex and Chanel are a few that I think of. These brands might

Curly Hair Comeback

Curly Hair Comeback

Published on Feb. 17, 2025, at 10:05 a.m. by Braden Barksdale. The struggles of not knowing how to style or wash curly hair correctly, the constant use of a straightener, the endless fights with a brush or not feeling beautiful with your own hair —

What Will Happen in 2025?

What Will Happen in 2025?

Published on Jan. 29, 2025, at 4:45 p.m. by Lisé Badeaux. As 2025 begins, the public relations industry is gearing up for a transformative year. Emerging trends driven by technology, shifting consumer values and global dynamics promise to reshape how brands communicate and connect with

Perfecting PR Pros: A Michael Smart Profile

Perfecting PR Pros: A Michael Smart Profile

Published on Dec. 9, 2024, at 7:42 p.m. by Victoria Donato. While many people have made notable contributions to the public relations industry, Michael Smart is a name that truly stands out among others. A former journalist, passionate media pitcher and transformative teacher, Smart has dedicated his

Slow and Steady Wins the Race: How Coach Made a Sustainable Comeback

Slow and Steady Wins the Race: How Coach Made a Sustainable Comeback

Published on Dec. 4, 2024 at 6:54 p.m. By Megan Renzi. Whenever someone compliments the Y2K shoulder bag my mom handed down to me, I am reminded of how effortlessly something that once went out of style can rise to popularity again. From the digital

Spotify Wrapped – A Harmonious Holiday Tradition

Spotify Wrapped – A Harmonious Holiday Tradition

Published on Dec. 2, 2024 at 5:31 p.m. By Rhodes Reddick.  With the holiday season quickly approaching, most people can’t help but get excited about their favorite yearly traditions being right around the corner. While some look forward to advent calendars or holiday parties, others

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