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Let’s Talk About Starbucks Oleato

Let’s Talk About Starbucks Oleato

Published on March 8, 2023, at 4:20 p.m. by Alaina McDuffie. Starbucks has been known to tinker with its menu, but its newest experimental coffee line is leaving many coffee fans scratching their heads. Known as Oleato, the new beverage line combines Starbucks’ arabica coffee with one very puzzling ingredient: Partanna

A PR Leader’s Guide to Toxic Positivity Versus Positivity

A PR Leader’s Guide to Toxic Positivity Versus Positivity

Published on March 7, 2023, at 3:59 p.m. by Morgan Perkins. Toxic positivity is disguised as positivity in the workplace, and public relations leaders can mitigate the harmful effects by actively listening to their associates. Before industry leaders can be part of the solution, they must first

“Decoding” Social Media

“Decoding” Social Media

  Published on March 7, 2023, at 11:17 a.m.by Jenna Richardson. The internet has its own lingo. Between internet slang, jokes, memes and viral content, users have created an intricate and confusing web of information. If you grew up with it, this internet lingo is

Does Your Company Really Need a TikTok?

Does Your Company Really Need a TikTok?

Published on March 3, 2023, at 9:25 a.m.by Jenna Richardson. Since its official launch in 2018, TikTok has taken over the world. The social media app, which started as a platform for dancing and lip-synching, has now been the most downloaded app worldwide for the past two years. Currently,

Successful PR Strategies Transformed the Release of “Avatar: The Way of Water”

Successful PR Strategies Transformed the Release of “Avatar: The Way of Water”

Published on March 1, 2023, at 5:40 p.m. by Morgan Perkins. Enthusiastic fans of Disney’s Avatar franchise have waited 13 years to experience the world of Pandora again. The comment section of Avatar’s official Instagram was filled with positive remarks from viewers and organizations who saw “Avatar: The Way

Avoiding the Perils of Performative Diversity

Avoiding the Perils of Performative Diversity

Published on February 28, 2023, at 6:20 p.m. by Alaina McDuffie. Performative diversity is a term that has gained traction in the field of public relations in recent years, particularly in response to the growing push for greater representation and inclusion in various industries. In the

Rihanna Is a PR Genius

Rihanna Is a PR Genius

Published on February 28, 2023, at 9:07 a.m. by Helen Carson. Arguably one of the most popular Sundays of the year, the 2023 Super Bowl took place during a Rihanna concert on Feb. 12. Always a highly anticipated halftime show, this year’s event was just

The Power of Community in Public Relations

The Power of Community in Public Relations

Published on February 26, 2023, at 1:57 p.m.by Hailey Castillo. Coca-Cola, McDonald’s, Disney. From the red soda cans to yellow arches and mouse ears, each of these brands is recognizable, whether that be from popularity or profit. However, one thing they all have in common is giving

Actions Speak Louder than Words: The NFL Continues to Fail Colin Kaepernick

Actions Speak Louder than Words: The NFL Continues to Fail Colin Kaepernick

Published on February 24, 2023, at 11:05 a.m.by Olivia Esquivel. In recent years, the NFL has been faced with numerous public relations crises. During the 2022-2023 season, it had to respond to serious injuries like Tua Tagovailoa’s concussions and Damar Hamlin’s on-field cardiac arrest. The NFL has received praise for

The Perception of Deception

The Perception of Deception

Published on February 23, 2023, at 3:00 p.m. by Emilia Ciezadlo. We’ve all seen those commercials where makeup products seem to magically vanish every pore on someone’s face. We want it to be true, but deep down we know it’s all posing, camera angles and

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