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Navigating NIL and the “Celebrification” of Student-Athletes

Navigating NIL and the “Celebrification” of Student-Athletes

by Hailey Castillo. In 2009, former UCLA Bruins power forward Ed O’Bannon sued the National Collegiate Athletic Association (NCAA) due to its unfair compensation rules. During his time at UCLA in the 1990s, student-athletes were barred from “receiving any compensation, beyond the value of their athletics scholarships, for the

Sports Mega-Events Pose Mega PR Problems

Sports Mega-Events Pose Mega PR Problems

Published on April 3, 2023, at 2:32 p.m. by Hailey Castillo. Sports mega-events are defined as “one-time sporting events of an international scale” that yield “extremely high levels of media coverage and impacts.” These familiar events include the likes of the summer and winter Olympics, as well as

A Faux Band with a Real Following: “Daisy Jones & the Six”

A Faux Band with a Real Following: “Daisy Jones & the Six”

  Published on March 23, 2023, at 11:33 p.m.by Helen Carson. A new band has taken the stage, but it’s not quite what you would expect. A 1970s-inspired rock band with feuding lead singers and a killer soundtrack, “Daisy Jones & the Six” has quickly risen to

Realities of the Transition from Student to PR Practitioner

Realities of the Transition from Student to PR Practitioner

Published on March 29, 2023, at 5:30 p.m. by Morgan Perkins. Recent college graduates struggling with imposter syndrome are not alone. The transition from being a student to working in the public relations industry can cause challenges for even the most prepared students entering the field. Luckily,

Fashion’s Biggest Night

Fashion’s Biggest Night

Published on March 29, 2023, at 1:16 p.m. by Emilia Ciezadlo. Since 1948, the Met Gala has been one of the most iconic recurring events in fashion history and has even been coined “fashion’s biggest night out.” Traditionally held on the first Monday in May, the Met

De-Influencing Public Relations

De-Influencing Public Relations

Published on March 23, 2023, at 3:28 p.m. by Helen Carson. More than the glitz and glamour of events, writing press releases, and all the networking in between, the core body of public relations is focused on two things — credibility and storytelling. Public relations

From Coast to Coast: The NBCUniversal Page Program

From Coast to Coast: The NBCUniversal Page Program

Published on March 22, 2023, at 4:41 p.m. by Emilia Ciezadlo. With its official launch in 1933, the NBCUniversal Page Program is a 12-to-15-month rotational program for postgraduate students interested in the media industry. Participants of the program are nicknamed “pages.” This program allows its pages to gain hands-on

The Royal Family: PR’s Favorite Case Study

The Royal Family: PR’s Favorite Case Study

Published on March 21, 2023, at 3:24 p.m. by Lauren Bingham. The British royal family is one of the most iconic and long-standing institutional monarchies in the world. For centuries, the monarchy has symbolized tradition, continuity and stability in the United Kingdom and beyond. In light of the

PR in Higher Education: Opportunities and Advice

PR in Higher Education: Opportunities and Advice

Published on March 20, 2023, at 4:35 p.m. by Olivia Esquivel. In order to become a public relations professional, the typical path is to attend a postsecondary school and receive at least a bachelor’s degree, potentially even a master’s degree. With such academic degrees, students gain valuable

Katie Gatti Tassin: Leading the Way to a Financially Literate Future

Katie Gatti Tassin: Leading the Way to a Financially Literate Future

Published on March 12, 2023, at 9:56 a.m. by Kate Amberson. The University of Alabama and Platform Magazine alumna Katie Gatti Tassin is strikingly different from the average public relations practitioner, financial consultant or advisor. Tassin created “Money with Katie,” a blog, podcast and social

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