Published on February 11, 2022, at 10:56 a.m.by Sophie Gregor. Annually, on Feb. 2, a furry guest makes his special appearance. Punxsutawney Phil, the star of Groundhog Day, has been a part of a meteorologist tradition since 1887. It is believed that Punxsutawney Phil predicts
Published on October 19, 2021, at 3:47 p.m.by Evvy Lusco. With hundreds of millions of fans and over 22.8 billion views on TikTok, “Squid Game” has become a public relations campaign must-have for numerous brands. Since its premiere in late September, the Korean series has generated thousands of mentions
Published on October 4, 2021, at 8:20 p.m.by Megan Murphy. With an inability to hold concerts, meet and greets, release parties and other major press events during the COVID-19 pandemic, public relations professionals took advantage of digital media opportunities to gather publicity for artists and
Published on April 30, 2021, at 11:12 a.m. by Emma Britt. Do PR professionals scroll through LinkedIn like it’s the new Facebook? I think the answer is a definite yes. LinkedIn is a rather new social networking platform used for connecting people in all industries, finding
Published on March 24, 2021, at 6:15 p.m. by Caroline Robinson. Food and makeup may seem like an uncommon duo, and usually, they would be. However, Chipotle Mexican Grill and e.l.f. Cosmetics have partnered to create a colorful limited-edition eye-shadow palette, Make It Hot lip gloss
Published on March 22, 2021, at 8:52 p.m. by Caroline Robinson. We know them; we sing them; we are surrounded by them, and we learn to love them. Everybody loves a good slogan, but it means much more than a saying or jingle that replays in
Published on March 19, 2021, at 7:01 p.m. by Emma Britt. If any industry has taken a gut-wrenching hit because of the global pandemic, it has been the music industry. Music festivals, concerts and even small karaoke nights no longer look like crowds of people in
Published on February 24, 2021, at 9:30 p.m. by Emma Britt. If someone knew nothing about your business other than what they saw from a single photo, how would they describe it? When one thinks of public relations, photography is probably not the first thing on
Published on January 25, 2021, at 7 p.m.by Emie Garrett. It’s time for the biggest night in PR— well, almost. While PRWeek’s prestigious award ceremony will not be held until March 18, the publication released its shortlist of nominations for its 2021 U.S. awards. With 40 award
Published on November 30, 2020, at 5:15 p.m.by Emie Garrett. The twinkling lights get turned on, the elaborate trees go up, an explosion of red and green decorations cover houses and stores, and Christmas crooners start singing through the radio. It seems that nowadays the
