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ChatGPT: A Blessing or a Curse for the PR Industry?

ChatGPT: A Blessing or a Curse for the PR Industry?

Published on March 12, 2023, at 1:47 p.m. by Lauren Bingham. As technology advances, so do public relations practitioners in the way they leverage strategy and creativity to communicate with target audiences. Today, society has been thoroughly introduced to the concept of artificial intelligence, whether it be

Digital Literacy in Public Relations

Digital Literacy in Public Relations

Published on February 20, 2023, at 4:10 p.m. By Lauren Bingham. It goes without saying that we live in a world that has the ability to exist both physically and digitally. The average person picks up their phone to check a notification about 96 times a

Wish You Were Here: A Glimpse Into the World of Tourism PR

Wish You Were Here: A Glimpse Into the World of Tourism PR

Published on January 24, 2023, at 11:03 a.m. by Lauren Barnes. There is a broad range of industries that a public relations practitioner can delve into — one of them being travel and tourism PR. Any city, regardless of its size, needs to maintain the

The Importance and Evolution of DE&I in the PR Industry

The Importance and Evolution of DE&I in the PR Industry

Published on Nov. 1, 2022, at 5:57 p.m. by Sophie Collins. With diversity, equity and inclusion (DE&I) becoming a staple in discussion — particularly how its existence is key to a harmonious workplace — it is clear that the topic is crucial to the success

Internships: The Unspoken Truth of Breaking into the PR World

Internships: The Unspoken Truth of Breaking into the PR World

Published on Oct. 24 at 4:42 p.m. by Sophie Collins. Freshman year of college is full of new beginnings, friends and challenges. Professors and advisers consistently remind any student who walks through their doors that they must have an internship, at least once in their college career. Though an

When the Internet Beats the PR Team to the Punch

When the Internet Beats the PR Team to the Punch

Published on Oct. 17, 2022 at 4:10 p.m.by Annabelle Blomeley Ned Fulmer seemed like the perfect husband. For years, he embodied an online personality with his wife, Ariel, at the very center. Prior to last week, Fulmer was one-fourth of The Try Guys, a YouTube channel featuring

Erin Vogt: Balancing Relationships and Relaxation

Erin Vogt: Balancing Relationships and Relaxation

Published on Oct. 10, 2022, at 4:21 p.m.by Breanna Erickson. “Each of our team members cares so deeply about each other,” shared Erin Vogt, director of public relations, about her small, close-knit team at Peritus. Peritus is a Birmingham, Alabama-based public relations agency founded by

Gen Z’s Impact on Workplace Mental Health Initiatives

Gen Z’s Impact on Workplace Mental Health Initiatives

Published on Oct. 6, 2022, at 2:36 p.m. By Grace Brindley. On Sept. 11, 2001, the Twin Towers of the World Trade Center collapsed. A month later President George W. Bush declared war on terror and NATO invaded Afghanistan. The oldest members of Generation Z,

Agency PResident PRofile: Melissa Libby

Agency PResident PRofile: Melissa Libby

Published on Sept. 26, 2022, at 6:58 p.m. by Sophie Collins. Problem solver. Supportive. Involved. Go-getter. These terms can all be used to describe Melissa Libby, the president of Melissa Libby & Associates. Melissa Libby & Associates was founded in Atlanta in 1992 and is a boutique

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