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Communication Without Borders

Communication Without Borders

Published on September 2, 2020, at 7:53 p.m. by Allie Rose. Communication is key in the field of public relations; communicating is what we do. When thinking strategically and implementing tactics for clients, it is important to note the perception of the culture receiving the

The Power of Social Media May Shock You

The Power of Social Media May Shock You

Published on April 17, 2020, at 7:01 p.m. by Hannah Fogus. As social media integrated itself into our lives years ago, most of us looked at it as a fun way to interact with our friends and family, post funny material, or share what we

You May Want to Read the Label

You May Want to Read the Label

Published on April 15, 2020, at 8:34 p.m. by Allie Rose. Skin. It is the largest organ in the human body. We wash it. We put makeup on it. We try to make it look its best. Shouldn’t we also do our best to take

Delivering Miles of Smiles

Delivering Miles of Smiles

Published on April 1, 2020, at 7:27 p.m. Published by Hannah Fogus. Picture this. You just graduated college, and it’s time to embark on a new journey — a journey that involves driving a 27-by-11-foot tall hot dog on wheels around the country for a

Your Brand Needs PR More Than You Think

Your Brand Needs PR More Than You Think

Published on March 13, 2020, at 3:45 p.m. by Hannah Fogus. If you’re a business owner, you know starting a business is no easy task. Small or large, businesses must use critical thinking to come up with strategies to launch whatever they’re selling. These strategies

On Cause: Staying On Brand in Nonprofit PR

On Cause: Staying On Brand in Nonprofit PR

Published on March 5, 2020, at 8:58 p.m. By Allie Rose. Public relations is important no matter the industry you are in — for-profit or nonprofit — and businesses need to maintain their brands’ images and maintain favorable relationships within their industries and with their

Book Your Way to Success

Book Your Way to Success

Published on March 4, 2020, at 4:09 p.m. by Hannah Fogus. To the person reading this post, I want you to ask yourself a question. When was the last time you read a book — for fun? Research shows that reading for pleasure is on

Humble Beginnings: Jeff Winton

Humble Beginnings: Jeff Winton

Published on March 3, 2020, at 5:48 p.m. By Allie Rose. Each person you meet is like a new book — each a different title, full of chapters with unique stories and various experiences encompassing a person’s life. As I have grown in my 20-something

Making the World a Better Place Through Marketing and Communications

Making the World a Better Place Through Marketing and Communications

Published on February 27, 2020, at 7:48 p.m. by Hannah Fogus. According to PRSA, the official definition of public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” What if that relationship could directly save people’s lives? In

Yes, You Can Be a Mentor Too

Yes, You Can Be a Mentor Too

Published on February 18, 2020, at 6:00 p.m. by Allie Rose. Oftentimes, students and young adults entering the workforce believe that they do not have anything to bring to the table yet. Without any real work experience in the corporate world or agency life, what

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