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Clearing the Abercrombie Stench

Clearing the Abercrombie Stench

Posted: September 29, 2015, 6:00 p.m. by Luke Thomas. Do you remember that really dark store in the mall? You know, the one that you could smell from the parking deck, where it sounded like a rave was going on inside. They sold pricey clothes

No Updates for Apple’s Marketing

No Updates for Apple’s Marketing

Posted on September 16, 2015, at 6 p.m. by Sally Immel. Just when we thought that better quality camera lenses were all we had to look forward to in an update from Apple, the tech company proved us wrong on so many levels. With the campaign

Dr. Daniel Mangis: Representing the Ultimate PR Client

Dr. Daniel Mangis: Representing the Ultimate PR Client

Posted: April 15, 2015, 2:20 p.m. by Haley Petrey. As public relations professionals, we are responsible for the representation of our clients. What if that client were the United States of America? It’s a large task that may seem daunting, but someone has to do

Snapchat Makes the Final Four

Snapchat Makes the Final Four

Posted: April 3, 2015, 12:05 p.m. by Esther Workman. Snapchat is on the fast track to becoming the Kentucky basketball of social media, making slam dunks on and off the court. According to Adweek, Amazon and Hollister paid the company a hefty $750,000 each for

All Fun and PRanks

All Fun and PRanks

Posted: April 1, 2:10 p.m. by Haley Petrey. It’s finally April. Where did the semester go?! If your company is still deciding what prank to pull, you have some big shoes to fill. Exactly one year ago, Buzzfeed published a list of the “20 Best

Get Your Brand on Board!

Get Your Brand on Board!

Posted: March 9, 2015, 2:16 p.m. by Haley Petrey. I’m stepping out on a limb by saying most of us are guilty of wasting away hour after hour pinning things to our dream homes and imaginary closets. A task so mindless yet it manages to

Follow Your Audience

Follow Your Audience

Posted: February 11, 2015, 8:00 p.m. by Ana Vega. Social media marketing is designed to gain company or brand recognition through the use of different platforms. But with endless options readily available to help you promote your campaign, how do you know which platforms to

Let’s Talk Feminism

Let’s Talk Feminism

Posted: January 21, 2015, 2:41 p.m. by Katie Foster Howard. As a public relations student, I initially wrote this blog about how the feminist movement should be branded, as a kind of Feminist Movement micromanager. I thought, “We need one central organization, that represents the

Perrier’s Successful Track Record

Perrier’s Successful Track Record

Posted January 19, 2015, 8:55 p.m. by Michelle Sue Agee. Perrier, the French sparkling water with an outstanding, recognizable shape and label, has a great brand track record. Perrier has always celebrated art; it is a fashionable choice. According to the Perrier website, Perrier is

Commit to LinkedIn

Commit to LinkedIn

Posted: Wednesday, January 14, 2015, 3:01 p.m. by Michelle Sue Agee. LinkedIn is no longer a static hub for your résumé. The platform has ramped up its performance power by generating and curating content for all professionals and providing more profile management tools. An active account

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