Published on October 2, 2019, at 8:45 p.m. by Carlyle Ascik. There is no way to avoid it — data is everywhere. From political campaigns to Instagram advertisements, more data is generated and collected than ever before. According to IBM, individuals produce 2.5 quintillion bytes
Published on June 10, 2019, at 10:30 a.m. by Hudson Nuckolls. The phrase “professional soccer in Birmingham” would normally be part of a discussion about football (the European version) being played in Birmingham, England. The city boasts two proud English Football League Championship clubs —
Published on February 11, 2019, at 4:15 p.m. by Gabby DiCarlo. Industries are feeling a generational shift as Generation Z enters the workforce. According to Pew Research Center, Generation Z, or Gen Z, encompasses any individual born after 1997. As one of the most socially
Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories” or Snapchat. Since Instagram introduced its “stories” feature, there’s been
Published on August 29, 2016, at 4:31 p.m. by Kenzie Winn. After watching Taylor Swift fall on a treadmill in a recent Apple Music advertisement, I could not help but cringe. Don’t get me wrong — Swift is great, but I can confidently say that I’ve
Posted on February 22, 2016, at 8:00 p.m. by Leah Tobak. I’m sure we’ve all heard that there are optimal times and days to post on each social media platform to reach the highest level of readership and interaction. What many people don’t know, however,
Posted on November 17, 2015, at 2:45 p.m. by Sally Immel. The horrific terrorist attacks in Paris last Friday night left “The City of Light” in the dark, and the rest of the world in a state of despair. While loved ones frantically watched the
Posted on November 3, 2015, at 9:15 p.m. by Sally Immel. If a picture is worth a thousand words, what is the value of a Snapchat filter? Some marketing pros would say “priceless.” Snapchat has created a whole new meaning to the word “selfie,” and
Posted on Oct. 30, 2015, at 12 p.m. by Madalyn Atherton and Sally Immel. Mark Twain said, “Travel is fatal to prejudice, bigotry, and narrow-mindedness,” and millennials seem to be whole-heartedly embracing his ideal. There has been a 130 percent increase in study abroad participation
Published October 17, 2015, 1:10 p.m. By Sally Immel. Transparency, transparency, transparency: We’ve heard this word a thousand times because it’s the first public relations lesson in the book. Ever since our first PR class, we were taught to always tell the truth — no
