Posted: April 15, 2015, 2:20 p.m. by Haley Petrey. As public relations professionals, we are responsible for the representation of our clients. What if that client were the United States of America? It’s a large task that may seem daunting, but someone has to do
Posted: April 3, 2015, 12:05 p.m. by Esther Workman. Snapchat is on the fast track to becoming the Kentucky basketball of social media, making slam dunks on and off the court. According to Adweek, Amazon and Hollister paid the company a hefty $750,000 each for
Posted: April 1, 2:10 p.m. by Haley Petrey. It’s finally April. Where did the semester go?! If your company is still deciding what prank to pull, you have some big shoes to fill. Exactly one year ago, Buzzfeed published a list of the “20 Best
Posted: March 9, 2015, 2:16 p.m. by Haley Petrey. I’m stepping out on a limb by saying most of us are guilty of wasting away hour after hour pinning things to our dream homes and imaginary closets. A task so mindless yet it manages to
Posted: February 11, 2015, 8:00 p.m. by Ana Vega. Social media marketing is designed to gain company or brand recognition through the use of different platforms. But with endless options readily available to help you promote your campaign, how do you know which platforms to
Posted: January 21, 2015, 2:41 p.m. by Katie Foster Howard. As a public relations student, I initially wrote this blog about how the feminist movement should be branded, as a kind of Feminist Movement micromanager. I thought, “We need one central organization, that represents the
Posted January 19, 2015, 8:55 p.m. by Michelle Sue Agee. Perrier, the French sparkling water with an outstanding, recognizable shape and label, has a great brand track record. Perrier has always celebrated art; it is a fashionable choice. According to the Perrier website, Perrier is
Posted: Wednesday, January 14, 2015, 3:01 p.m. by Michelle Sue Agee. LinkedIn is no longer a static hub for your résumé. The platform has ramped up its performance power by generating and curating content for all professionals and providing more profile management tools. An active account
Posted: January 9, 2015, 1:11 p.m. by Jean Faircloth. Kudos to Dove as it celebrates a decade of success in its determination to empower women through its Campaign for Real Beauty! There has been a domino effect of companies wanting to take part in celebrating
Posted: December 2, 2014, 10:20 p.m. by Connor Fox. “Brevity is the soul of wit.” As Shakespeare once wrote, conciseness is the key to quick wit and humoring others. With the overwhelming majority of brands utilizing social media platforms these days, Twitter has emerged as
