Posted At: September 27, 2010 12:43 PM by Jessica West Businesses do all they can to build strong company-client relationships during tough economic times. With reduced advertising budgets, companies turn to messages that strengthen their reputations. In these situations, image advertising seems to be more beneficial
Posted At: September 24, 2010 9:41 AM by Paige Niewerth While millions of sports fans cheer in stadiums and living rooms around the nation, few people applaud, or even acknowledge, the behind-the-scenes work of a public relations professional. Public relations is an essential aspect in the
Posted At: September 24, 2010 9:20 AM by Miah Evans In recent years, the music industry has taken a hard hit with illegal downloads and unrestricted access. According to Wacholtz’s Off The Record: The New Music Business Guide, there are more than 20 billion illegal downloads each
Posted At: September 24, 2010 8:56 AM by Hillary Stroud It’s hard to make a unique mark in this world with so many artists competing for recognition. One way artists can expose themselves is through art festivals. TheKentuck Museum Association, located in Northport, Ala., holds a
by Bailey Carpenter It was 11 p.m. on a weeknight, and having finally finished my homework, I settled in bed to watch TV. As I scrolled down the channel guide, I came to a sudden halt when I saw “Clarissa Explains It All” in one
by Emily Diab The frenzy of Operation: Crackdown has begun for many college seniors, and for some of them it’s too little too late. But for others, the intense feeling of utter stress from the commitment they’ve applied for years will soon pay off. They
by Megan Reichenbach The Stop Online Piracy Act (also known as the Protect IP Act in the Senate) is a new initiative copyright owners are taking to “isolate and shut down websites or online services found with infringing content.” Should we be worried? SOPA’s primary
by Alex Reichenbach There is one writing tool that all PR practitioners know like the back of their hand — the press release. This basic “who, what, when, where, why and how” document has always been a major component of the public relations industry. But
by Maria Sanders, editor For baseball fans, especially those in Florida, 11/11/11 wasn’t just a crazy day where all the digits in the date were the same. It was the day the Florida Marlins became the Miami Marlins. Since the team’s beginnings in 1993, the
by Hope Peterson I can think of few things more nerve-racking than entering the real world. It’s frightening to think of a place without the cushion of our parents’ security blanket, familiar faces and the excuse, “I’m only young once.” However, entering that place should
