by Sarah Shea, editor Nearly every conversation about public relations ethics comes back to one crucial idea. For insider trading scandals—honesty is crucial. For crisis communications—honesty is crucial. And for reputation management? Honesty. The Penn State scandal came with several opportunities for honesty in communication.
by Meghan Rodriguez On Saturday, November 12, the Penn State Nittany Lions faced the Nebraska Cornhuskers as millions across the nation watched on ESPN. This wasn’t just another football game. It was Senior Day and the first in-conference game against Nebraska since it joined the Big
by Amber Parker “Ratings, Revenue and Reputation . . . [are] ingredients for a bottom line franchise,” said Soledad O’Brien in her discussion on diversity with University of Alabama students Nov. 9. Because much of the internationally known journalist’s recognition comes from CNN’s “In America”
by Jaley Cranford As I punched the button for a familiar soda choice, I awaited a familiar purple can. But the purple marketing blunder that I grabbed was a far cry from the Grapico can of my childhood. Though the packaging bears no influence on
by Bailey Carpenter Public relations students like myself tend to share certain traits: we’re decent writers suffering from a Twitter addiction, we utterly despise math and we tend to get too excited in the grocery store when we see good rebranding. We have also chosen
by Sarah Shea For many, travel is a necessary evil. Business people travel several times a week, normally going through the motions like zombies. While I love to travel, I find myself loathing the “getting there” part. I’d rather not spend $10 on a sub-par
by Dorothy Griffith As public relations students, it’s easy to get bogged down with writing news releases and frantically editing our work for AP style errors. But what happens when we get too immersed in the world of public relations and neglect to observe what
by Megan Reichenbach, editor We all have those products that are a go-to while doing our usual weekly grocery run. For me, I immediately pick up the Kashi cereal over Special K, Diet Coke rather than Diet Pepsi and Tide cleaning products over the generic
by Hope Peterson I usually pick out cereal according to which brightly colored, sugar-packed, questionably nutritious snack looks the most appetizing. Like many others, I don’t normally make my decisions based on what kind of corporate social responsibility (CSR) the brand I am contemplating has
by Amber Parker Whether you are backstage at a Britney Spears concert, working on a press release from the White House or planning a consumer extravaganza at an agency, you will always have to be conscious of time. Timing is important in most careers, but
