Posted At: May 10, 2010 12:44 PM by Caroline Beard In looking at the 2009 PRWeek awards, the diversity of the award-winning campaigns is impressive; they range from touching and heartfelt (“A New Face for Lai”) to humorous (“‘What Would You Do for a Klondike Bar’
Posted At: April 23, 2010 12:50 PM by Madeline Reeves While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more influential. What makes trade publications so valuable, and how are they being utilized in
Posted At: April 23, 2010 10:55 AM by Scott Young We see many articles and blog posts about what PR isn’t, but rarely do we see information about what PR really is outside the classroom. Students seem to be confused as they enroll for PR classes.
Posted At: April 21, 2010 1:53 PM by Haley Barr Living in a beauty-driven society, it’s no secret the cosmetic industry is constantly introducing new and innovative products to improve the appearance of women across the globe. Like other businesses and organizations, it is essential for
Posted At: March 24, 2010 2:09 PM by Caroline Beard For decades, SeaWorld has built its brand around Shamu, changing the aquatic mammal’s image from killer whale to lovable orca. Then last month, SeaWorld trainer Dawn Brancheau was killed by one of the whales during a show, and the Internet
Posted At: March 24, 2010 1:57 PM by Kassandra Hannay In today’s media-filled world, we have grown accustomed to promotional advertising. In a single commercial break, we listen to adverts tell us which products to buy, which politicians to elect and which companies are the best.
Posted At: February 17, 2010 1:27 PM by Madeline Reeves College students hear repeatedly that the key to a successful future in the public relations field is largely dependent upon completing several quality internships. Some experts would say that internships, or the lack thereof, can ultimately
Posted At: December 10, 2010 5:13 PM by Hillary Stroud With the holidays just around the corner, some people may find themselves waiting in multiple security lines before boarding their flights home. It may seem like a tedious and time-consuming task, but the Transportation Security Administration
Posted At: December 9, 2010 9:43 AM by Laura Rabushka Personal image management is a form of public relations that is becoming more and more necessary with the growth of the online business and networking sphere. Future PR professionals are aware that preserving a positive online
Posted At: December 8, 2010 3:04 PM by Jessica West Whether it is the poor economic state of the job market, fear of entering the “real world” or simply objection to facing responsibility, undergrad PR students are frequently choosing the path of graduate school. Graduate programs
