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From Strategies to Singles

From Strategies to Singles

Published on October 10, 2023, 4:05 p.m.by Ali Burleson.  When working in the music entertainment business, the saying “It doesn’t take a village, it takes an army,” is no joke. Preparing to sell out the Mercedes Benz Stadium, acquiring beneficial brand partnerships and curating media advertisements to

The Business of the #BookTok Table

The Business of the #BookTok Table

Published on February 13, 2023, at 4:36 p.m. by Alaina McDuffie. If you’ve taken a stroll around your local Barnes and Noble or Books-A-Million lately, odds are you’re familiar with the #BookTok table. Marked with a sign reading “#BookTok” and stacked to the brim with talked-about books of varying genres and

Changing the PR Student’s Outlook on Email Transitions

Changing the PR Student’s Outlook on Email Transitions

Published on Oct. 3, 2022, at 6:39 p.m. by Seth Self. If you’re a college student, chances are you have a morning routine that looks something like the following: Wake up, check your phone immediately, and begin to scroll popular social media sites, such as

From “19” to “30”: Adele’s Latest PR Strategy

From “19” to “30”: Adele’s Latest PR Strategy

Published on November 15, 2021 at 8:00 p.m.by Evvy Lusco. Many artists tease the release of new music; Adele is no exception. Since her last album in 2015 titled “25,” fans have longed for the singer’s next age-titled record. With billboards showcasing “30” in cities across the world, speculation arose

Has the Pandemic Changed Music Industry PR Forever?

Has the Pandemic Changed Music Industry PR Forever?

Published on October 4, 2021, at 8:20 p.m.by Megan Murphy. With an inability to hold concerts, meet and greets, release parties and other major press events during the COVID-19 pandemic, public relations professionals took advantage of digital media opportunities to gather publicity for artists and

Public Relations Campaigns of Christmas Past

Public Relations Campaigns of Christmas Past

Published on November 30, 2020, at 5:15 p.m.by Emie Garrett.  The twinkling lights get turned on, the elaborate trees go up, an explosion of red and green decorations cover houses and stores, and Christmas crooners start singing through the radio. It seems that nowadays the

Three Steps to Building Productive Influencer Relationships

Three Steps to Building Productive Influencer Relationships

Published on October 26, 2020, at 4:00 p.m. by Emie Garrett. While scrolling through your Instagram feed, you notice a freshly posted picture from your favorite influencer. The photo shows said influencer laughing while wrapped up in a cozy-looking blanket. She tags the brand that

A New Chapter for the Print Industry

A New Chapter for the Print Industry

Published on October 16, 2020, at 3:20 p.m. by Emie Garrett. Not so long ago, before large publishing retail companies dominated the market, the only way to get your hands on the newest book everyone was talking about was to walk into your local library

The Big Apple or Music City

The Big Apple or Music City

Published April 10, 2020 at 4:46 p.m. by Allie Rose. Choosing where to live after college is not limited to the time period right before graduation. Jobs evolve, careers shift, and ultimately, you change throughout the process. When starting a career in public relations in

TikTok with Your Doc

TikTok with Your Doc

@208skindoc What else do you want answered? #wellnesstips #derm #dermatologist #doctor #fyp #faq ♬ original sound - dufourtiktok Published on February 19, 2020, at 4:13 p.m. by Charlotte Arnold. You used to have to go to the doctor’s office or browse WebMD to get medical
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