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Twitter to the Rescue!

By Jaclyn McNeil On April 27th, a massive tornado sent horror throughout Tuscaloosa within minutes and left many without power for weeks. At one time, a citywide power outage would mean no communication with anyone who was not within arm distance. Now, the lack of

Google+: The New Facebook?

By Jaclyn McNeil If you’re like me, you’ve had your Facebook profile for a while. I created my Facebook profile sophomore year of high school; I have way more friends than is humanly possible to call actual friends. That reminds me: I’ve been meaning to

Social media v. Casey Anthony

By Jaclyn McNeil Casey Anthony was found #notguilty of murdering her 2-year-old daughter, Caylee, in the trial that became this summer’s most watched reality TV show. The verdict was tweeted, retweeted, facebooked and blogged, mostly with outrage and disbelief. The media and public had already

LeBron James: Time for a Little Humility

by Megan Cotton Last November in my blog I asked “Can LeBron Take The Heat?,” a response to the Nike “What Should I Do?” video meant to repair LeBron James’ broken image after his move to Miami and the much hated ESPN special, “The Decision.” In

Graduation Desperation

by Karissa Bursch As my last blog post for Platform Magazine I find it only fitting to write about the one thing that has been on my mind almost 98 percent of the time since spring break . . . and that is graduation. Yes,

How to Earn an A+ in Business Etiquette

by Elizabeth Howell, guest blogger Although public relations professionals are not required to pass an academic course on etiquette, knowing how to properly communicate outside of press releases and blog posts is a lesson that is essential. Engaging with clients and co-workers at promotional events

The Media Missed the Point… Again

By: Miriam Fry There are many opinions in the world about what PR really is, and what PR professionals do on a daily basis. While PR professionals are not evasive about their job duties and generally do not leave room for interpretation, mainstream media outlets

A Hole In Southwest’s Image?

By Marissa Stabler I boarded the plane for my last trip to Dallas before my big post-graduation move (road-trip style) next month. Two energetic flight attendants made colorful remarks over the PA system. I took to my iPhone and tweeted how I would miss Southwest’s

BP’s Perfect Storm, One Year Later

By: Miriam Fry Today marks the one-year anniversary of the BP Oil Spill in the Gulf of Mexico, which has been recorded as the largest oil spill in U.S. history. The scope of damage from this spill surpassed even the Exxon-Valdez spill of 1989. The

Please Don’t Go: Fans and Team Relocation

By Wesley Vaughn Professional sports teams can unite a city. They can bring sadness or jubilation, and they can represent a city in their style of play. They can even pleasantly distract a city from its own harsh realities. But, they can also move. In

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