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Taking Out the Gatekeeper

Posted At: March 7, 2013 1:24 P.M. by Martina Kaiwi It is no secret: media kits are an essential tool used to promote an organization to the news media. However, financial expert Dave Ramsey cuts out the middleman and sends his “bundles” directly to his audience.

We Take PRide

We Take PRide

Posted At: March 5, 2013 6:20 P.M. by Gillian Richard I wasn’t at the round table when members of The University of Alabama’s PRSSA chapter decided we would implement the hashtag #takePRide. I don’t know the exact motive for choosing it, but I can take a good guess.

The Onion Leaves a Bad Taste

Posted At: March 4, 2013 1:50 P.M. by Lindsey Green News satirist The Onion is known for toeing the thin line between funny and downright offensive. The publication has made a name for itself with raunchy, politically incorrect articles and taboo topics, and its social

Virtual Agencies — The Real Deal

Virtual Agencies — The Real Deal

Posted At: March 1, 2013 8:45 A.M. by Lindsey Green Virtual, or cyber, agencies are on the rise as possibilities on the Internet increase each and every day. By minimizing overhead costs, these agencies are able to offer lower rates to their customers. Many virtual agencies are

Get Your Message. Get Your Message Out. Do Good.

Get Your Message. Get Your Message Out. Do Good.

Posted At: February 28, 2013 7:00 P.M. by Taylor Hodgkinson Rena Pederson’s accolades include the likes of appearing on Oprah for her ‘What’s Next?’ book, serving as vice president and editor of the editorial page of The Dallas Morning News for 16 years, being a

Skeletons in the Closet: Avoiding Te’o and Armstrong’s Mistakes

Posted At: February 27, 2013 9:02 P.M. by Grayson Martin The age-old adage, “if you tell the truth, you don’t have to remember anything,” has never been more true than it is now with the multiple cases of deceit leading to image meltdowns. We are

Public Affairs: Connecting Government to its People

Posted At: February 25, 2013 9:42 P.M. by Martina Kaiwi Did you ever dream of working for the government as a child? This is not the case for many of America’s youth. We dream of becoming actors, athletes and artists – a life catered to fame

The Hackers Have It Their Way

Posted At: February 25, 2013 3:02 P.M. by Haley Clemons It makes a difference. The little blue check mark placed securely next to the organization’s name on Twitter adds both validity and credibility to the account owner’s words. In 140 characters or less, a company

Keys to Student Success

Keys to Student Success

Posted At: February 21, 2013 3:02 P.M. by Grayson Martin The public relations field is at a point where it is constantly being influenced by changing technology and strategies in communication. All that modern PR students can hope to understand about this ever-changing profession is

Out-of-the-Park PR

Out-of-the-Park PR

Posted At: February 20, 2013 2:42 P.M. by Jessica Ruffin The smell of freshly mown grass fills your nose, mixing with the thud of shoulder pads colliding against one another. The sound of Air Jordans squeaking on the waxed floor becomes muffled by the growing noise

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