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The Media’s Portrayal of College from the Eyes of a Freshman

The Media’s Portrayal of College from the Eyes of a Freshman

Published on April 8, 2025, at 4:25 p.m.by Olivia Pickens. From “Gossip Girl” to “Gilmore Girls” and from “Pitch Perfect” to “Legally Blonde,” TV shows and movies surrounding the topic of college are among the most popular and loved plot lines today. It is genuinely

How the Power of a Story Can Build a Town

How the Power of a Story Can Build a Town

Published on April 7, 2025, at 7:20 p.m.by Olivia Pickens.  Gatlinburg, Tennessee, has been a tourist hot spot for families, friends and individuals for many years. From exploring the Great Smoky Mountains to whiskey tastings at established distilleries, there is no lack of activities when

Say Hello to the Rise of Conscious Consumer Buying

Say Hello to the Rise of Conscious Consumer Buying

Published on March 28, 2025, at 4:40 p.m. by Reese Ham. It seems that now more than ever consumers are becoming increasingly conscious about their overall health. Whether it’s going on daily walks, reading a self-help book or tracking macronutrients, people have honed in on

The Pilates Boom Is Shaking the Workout World

The Pilates Boom Is Shaking the Workout World

Published on March 19, 2025, at 4:26 p.m.by Olivia Pickens. In recent years, Pilates has evolved from a narrowly known fitness method to a mainstream movement and way of life. More specifically, reformer Pilates is the typical “Pilates” a person thinks of when wanting to begin the

The Super Bowl: The Brand Within a Brand

The Super Bowl: The Brand Within a Brand

Published on March 6, 2025, at 1:53 p.m. By Olivia Pickens. The National Football League has been reserved for only the greatest over the past 105 years. It’s a place where the best meet and compete against the best. For almost 60 of those 105

You Are What You Wear

You Are What You Wear

Published on Feb. 20, 2025, at 10:05 a.m.by Gracie Powell. Lately, it’s almost impossible not to spot a brand logo on clothing, accessories, lifestyle products and so much more. This is a strategic marketing tactic for many brands to involve consumers in developing their brand

Turning Exclusivity Into Success Through Luxury PR

Turning Exclusivity Into Success Through Luxury PR

Published on Feb. 18, 2025, at 10:53 a.m. by Olivia Pickens. What are some of the first names that come to mind when you think of luxury brands? Lamborghini, Hermès, Goyard, Tiffany, Rolex and Chanel are a few that I think of. These brands might

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