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Crisis Communication in College Athletics

Posted At: May 3, 2012 2:30 PM by Katie Bishop Over the last two years college athletics have been victim to two major crises: Cam Newton and Auburn University’s recruiting scandal, and former Pennsylvania State University assistant coach Jerry Sandusky and his sex abuse allegations.

The Heavyweights: Agency v. In-house PR

For those unfamiliar with the choice, it may seem as if there would be little difference between in-house and agency PR work, but depending on skills and personality, individuals are often more suited for one more than the other.

Regrets and Lessons Learned

Posted At: May 3, 2012 10:30 AM by Katie Bishop As a soon-to-be college graduate in merely days, I cannot help but to focus this blog on the past four years of my life: The regrets and lessons learned.

Are You In? Navigating Professional Networking for LinkedIn Novices

Posted At: April 25, 2012 1:40 PM by Rachel Childers When someone says job hunt, generally their next sentence involves the professional network LinkedIn. However, despite its 150 million members and growing, many people still do not understand how to effectively use the network. Here

Building your network

Posted At: April 24, 2012 5:10 PM by Mariah Fairweather Through my past four years at The University of Alabama, I have learned many things about the PR field. One of the most valuable pieces of information I have learned is to always continue to

Where Public Relations, Politics and the Legal System Collide

Posted At: April 23, 2012 2:15 PM by Katie Brazeal As necessary as PR is, every-so-often a campaign can exceed the agency’s areas of expertise. This is not because of mismanagement on the PR side, but rather it is a result of the complexity of

The True Salesperson: Business versus Communication

Posted At: April 20, 2012 7:00 PM by Kera Cottingham It’s about the time of year when soon-to-be graduating seniors are scouring the job market for the position that will grow into their perfect career. For certain students that means the pursuit of the ultimate

Are You Absolutely Necessary?

Posted At: April 18, 2012 2:30 PM by Katie Brazeal As communications professionals, what is there to be learned from the Olbermann catastrophe? And how do you prove that you are, in fact, indispensable?

Olympic-Sized Opportunity for Sponsorships

Posted At: April 18, 2012 1:00 PM by Savannah Bass What does it really take for a sponsor to become a part of the festivities and incorporate its product or service into the mainstream content of the Olympics?

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