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Champions on the Field and in PR Strategies

Champions on the Field and in PR Strategies

Published on October 25, 2023, at 3:38 p.m.by Ali Burleson. For years, we’ve seen strategic public relations initiatives centered around the sports industry. With over $100 billion invested in sports event marketing alone, the North American sports market hyperfixates on many athletic programs. Through PR efforts, athletes

Turning Chaos into Calm: PR Stress Relief

Turning Chaos into Calm: PR Stress Relief

Published on October 20, 2023, 2:20 p.m. by Kat Weir. Public relations is often glamorized as a field of creativity and communication prowess. Behind the scenes, however, PR practitioners are no strangers to the intense stress and pressure of their roles. From managing crises to

The PR of Mental Health Buzzwords

The PR of Mental Health Buzzwords

Published on October 24, 2023, at 9:22 p.m.by Jadyn Fenton, Guest Contributor. “My social anxiety is so bad.”“Ugh, I am so depressed.”“That was traumatic.”“You just gaslit me.”“He’s so narcissistic.”“I have the worst OCD.” I’m willing to bet that if you’ve ever spent time on TikTok

Data Storytelling: The Key to Presenting Data to Clients

Data Storytelling: The Key to Presenting Data to Clients

Published on October 16, 2023, 1:29 p.m.by Alison Reed.  When it comes to planning a public relations campaign, practitioners have to decide upon goals, define target audiences and craft messaging. However, the foundation of a successful PR campaign is built upon data storytelling and strategy.

From Strategies to Singles

From Strategies to Singles

Published on October 10, 2023, 4:05 p.m.by Ali Burleson.  When working in the music entertainment business, the saying “It doesn’t take a village, it takes an army,” is no joke. Preparing to sell out the Mercedes Benz Stadium, acquiring beneficial brand partnerships and curating media advertisements to

HRlogics: The Power of PR and Marketing for Startups

HRlogics: The Power of PR and Marketing for Startups

Published on October 6, 2023, 5:00 p.m.by Katherine Williams.  Public relations and marketing have a history of intersectionality in brand management. The lines between marketing and PR often blur when it comes to content creation, storytelling and effective messaging. According to the 2020 Global Communications Report, 90%

Travis and Taylor: Power Couple or PR Stunt?

Travis and Taylor: Power Couple or PR Stunt?

Published on October 5, 2023, 1:08 p.m.by Kat Weir.  Fans of football and music have erupted after rumors that Travis Kelce and Taylor Swift have allegedly started dating. Travis Kelce, a tight end for the Kansas City Chiefs, has been a big name in football since he

Fast Food vs. Fine Dining: Why You Should Know Your Audience

Fast Food vs. Fine Dining: Why You Should Know Your Audience

Published on October 2, 2023, 4:32 p.m.by Jillian Middleton. “Wait, we weren’t even nominated for album of the year? Wack,” tweeted @Wendy’s after it dropped its five-track mixtape titled “We Beefin’?” as a comeback to its rival Wingstop. Wendy’s is well known for its social

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