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Dana McGough: Journey to Cayenne Creative

Dana McGough: Journey to Cayenne Creative

Posted: September 2, 2015, 3:30 p.m. by Mary Claire Hunter. If you had less than three weeks to get more than 2,000 people to attend a theater opening, could you do it? What if that theater was in the middle of the suburbs and the

#ChooseBeauty Criticism

#ChooseBeauty Criticism

Posted: September 1, 2015, 1:30 p.m. by Annslee Wilson. This past April, Dove released the latest edition of its ongoing, decade-long Real Beauty campaign. This time around, Dove traveled to five major cities around the world and set up two signs above doors at shopping

Hillary Clinton’s Persistent Dilemma

Hillary Clinton’s Persistent Dilemma

Posted: August 10, 8:07 a.m. by Katie Vette. Is Hillary Clinton the best candidate for the United States future presidency? For those of us not well informed on the political realm of the U.S., let’s take a brief moment to recap the political past of Hillary

The Unternship: An Unlikely Experience

The Unternship: An Unlikely Experience

Posted: August 4, 9:53 a.m. by Katie Vette. Public relations is one of the most competitive industries to date. To land that first entry-level job you not only need to be creative, but you also need to be able to bring a fresh perspective to any

Fact-Checking Lessons

Fact-Checking Lessons

Posted: August 4, 9:24 a.m. by Mackensie Henderson. On Nov. 19, 2014, Rolling Stone magazine published an article exposing a young female’s personal experience of a horrific campus-related rape at the University of Virginia. To give a brief synopsis, the article, “A Rape on Campus: A

The Evolution of Environmental Communication

The Evolution of Environmental Communication

Posted: July 27, 2015, 2:50 p.m. by Mary Claire Hunter. It’s no longer if companies want to be environmentally friendly; it’s how they’re going to be environmentally friendly. All personal opinions on environmental issues aside, no company can afford not to think about its impact on the Earth’s resources

Amazon: Priming Up Consumers

Amazon: Priming Up Consumers

Posted: July 26, 2015, 8:20 p.m. by Mary Claire Hunter. In the ever-changing world of technology we live in, a company can’t be static. Even Amazon, a $1.75 billion company, has to look for ways to keep current customers happy while vying for new consumers.

The Plank Center Celebrates with a Leadership Report Card

The Plank Center Celebrates with a Leadership Report Card

Posted: July 23, 2015, 11:20 a.m. by Mary Claire Hunter. In 2015, the Plank Center for Leadership in Public Relations reached its 10th year of developing and recognizing outstanding, diverse leaders to advance ethical public relations education and practice. The Plank Center recently created a

Rough Waters Ahead for Shark Week 2015?

Rough Waters Ahead for Shark Week 2015?

Posted: July 2, 12:23 p.m. by Mary Claire Hunter. If you’re like me and watch more TV than you are willing to admit, chances are you’ve heard the 2015 Shark Week commercial. For more than 25 years, Shark Week has been Discovery Channel’s most well-known

The Public Relations of Getting Hired

The Public Relations of Getting Hired

Posted: August 4, 9:43 a.m. by Mackensie Henderson. As recent college graduates continue with the job-searching process, there are a few key factors that give qualified candidates the seal of approval to prospective employers. The 2014 Economic Policy Institute’s “Briefing Paper: The Class of 2014” states that the

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