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“Adulting”: It’s Not as Scary as You Think

“Adulting”: It’s Not as Scary as You Think

Posted on September 24, 2015, at 9:00 a.m. by Kristen Ellis. What do a cover letter, a dentist’s chair and a spider crawling across the floor all have in common? They all have the ability to scare the average person half to death, motivated by

Political Communication from Past to Trump

Political Communication from Past to Trump

Posted: Monday, September 21, 2015, at 8:00 p.m. by Tatum Roessler. Presidential campaigns and elections have dominated the media for years, dating back to previous presidents and candidates like Andrew Jackson, Teddy Roosevelt, John F. Kennedy, Ronald Reagan and now Donald Trump. Each candidate had

Starbucks: Harvesting Brand Image

Starbucks: Harvesting Brand Image

Posted: September 18, 12:13 p.m. by Madalyn Atherton. Move over, apple cider. It may be #basic, but there’s no denying that pumpkin spice reigns supreme as the flavor of fall. Since Sept. 8, when Starbucks launched this year’s Pumpkin Spice Latte, you have probably seen

Social Media Updates: A Gift for Brands

Social Media Updates: A Gift for Brands

Posted: September 17, 2015, at 1:30 p.m. by Taylor Shelnutt. Six thousand tweets are sent every second around the world, accumulating to 500 million tweets per day. Three hundred million people are monthly active Instagram users, posting an average of 70 million photos per day.

No Updates for Apple’s Marketing

No Updates for Apple’s Marketing

Posted on September 16, 2015, at 6 p.m. by Sally Immel. Just when we thought that better quality camera lenses were all we had to look forward to in an update from Apple, the tech company proved us wrong on so many levels. With the campaign

Navigating a Rocky Road

Navigating a Rocky Road

Posted: September 11, 2015, 2:45 p.m. by Caroline Giddis. If there is one thing I consistently run to after a breakup, when I fail a test, or during a summer day, it’s ice cream. I can’t imagine anything worse than a summer without my favorite

Feel-Good PR

Feel-Good PR

Posted: July 31 2015, 10:11 a.m. by Mary Claire Hunter. With all the negative stories written, posted and shared, it’s easy to get bogged down under all the bad news. As PR practitioners, we are responsible for the promotion and advocacy of our clients. Oftentimes, we’re

Uber Takes a Bite out of The Big Apple

Uber Takes a Bite out of The Big Apple

Posted on September 3, 2015 at 1:30 p.m. by Tatum Roessler. Uber has made headlines since its debut, some highlighting the controversy of the company and others focusing on the social good the company did.  Most recently, the company took on New York City and

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