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Agency Profile – Slingshot

Agency Profile – Slingshot

Published on December 3, 2018, at 4:45 p.m. by Ali Carden. On one Thursday morning each week, Slingshot’s employees can be found having breakfast together and staying up to date by listening to company and industry leaders. In 1995, this Dallas-based advertising agency began its

Agency Profile – Jackson Spalding

Agency Profile – Jackson Spalding

Published on November 28, 2018, at 7:50 a.m. by Ali Carden. Atlanta, Dallas and Athens are all homes to Jackson Spalding, an agency with a goal to “help brands bring meaningful experiences to life.” As noted on its website, “In the summer of 1995, eight

A PR Pro’s Guide to Surviving Holiday Small Talk

A PR Pro’s Guide to Surviving Holiday Small Talk

Published on November 27, 2018, at 9:10 a.m. by McClelland Schilling. The holidays are right around the corner, and I can practically smell the evergreen and home-cooked meals. But as my desire for eggnog and gift exchanges grows, so does my anxiety at the thought

Bringing Out-Group Members In

Bringing Out-Group Members In

Published on November 20, 2018, at 9:15 p.m. by Anna Jones. Out-groups and in-groups are part of everyday public relations, and while the in-group is usually the easier of the two to work with, both the out-group and the in-group are extremely valuable to the

Turkey, Stuffing, Pie and Public Relations

Turkey, Stuffing, Pie and Public Relations

Published on November 19, 2018, at 3:40 p.m. by Reagin Edwards. Halloween has passed, Christmas decorations are hitting the stores, and there are even some radio stations already playing Christmas music. There is one holiday that seems to go overlooked year after year. That holiday

Social Media Cleanse: What I Learned Going off the Grid

Social Media Cleanse: What I Learned Going off the Grid

Published on November 19,  2018, at 3:21 p.m. by Ali Carden. Social media is the source of so many different types of content, from news to trends to family updates. According to a Zephoria Digital Marketing blog, “4.75 billion pieces of content are shared daily”

Networking and Mentoring: Is It Necessary?

Networking and Mentoring: Is It Necessary?

Published on November 16,  2018, at 6:42 p.m. by Gillian Castro. Students are often told that getting a foot in the door is the best, and sometimes the only, way to start a career. Networking is taught to be the key to success in the

Food in the Age of Social Media

Food in the Age of Social Media

Published on November 18, 2018, at 3:45 p.m. by Anna Jones. There are 2.34 billion worldwide social media users according to Statista. Although this number allows social media to impact many industries, according to Social Media Today, the food and restaurant industry is one of

The Personal Journey of Professional Development

The Personal Journey of Professional Development

Published on November 15, 2018, at 5:40 p.m. by McClelland Schilling. Professional development is a term that is ingrained into public relations practitioners from the very start of their collegiate years. It is also something that practitioners are encouraged to pursue throughout the longevity of

Internal Communications: The Time Is Now

Internal Communications: The Time Is Now

Published on November 15, 2018, at 3:04 p.m. by Elizabeth Summers. Understanding and addressing the importance of employee engagement has become an increasingly crucial component in the success of high-performance companies. With increasing technological developments, employees have the immediate ability to connect with each other,

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