Published on March 28, 2022, at 11:40 p.m. by Sydney Miner. In order to connect with different publics, brands use numerous communication tactics such as e-mailing, social media and ambassador marketing. These different tactics work together to create strong brand identities and grow relationships with key publics. For
Published on March 24, 2022, at 2:04 p.m.by Morgan Keel. The Lego Group started in a small carpenter’s workshop in 1932. Since then it has grown into one of the world’s largest toy manufacturers. The same brick created by the company in 1958 is still used today, even
Published on March 23, 2022, at 8:00 p.m.by Sydney Miner. When was the last time you went to the store and bought a magazine? Maybe you picked up a copy to browse while traveling or decided to grab an issue about your favorite celebrity. Although
Published on March 10, 2022, at 9:44 p.m. by Madison Traughber Every good interior designer needs a public relations professional on their team to provide them with advice on how to build and maintain client relationships. Even the most successful interior designers need to consistently work
Published on March 4, 2022, at 2:38 p.m. by Kyrsten Eller. When it comes to digital and social media, it can be difficult to stay private in the public eye, which can make users on any site an easy target for scammers. However, with the
Published on March 3, 2022, at 9:53 p.m. by Schulyer Rosson. When we think of Oscar Mayer, many of us are reminded of childhood sandwich lunches, not skincare. Oscar Mayer has transformed from deli to delicacy, launching the first bologna-inspired sheet mask. The meat powerhouse
Published on March 2, 2022, at 7:10 p.m. by Sophie Gregor. For many students, the college experience means all sorts of new: beginnings, opportunities and freedoms. Students can venture out to different cities and states to become immersed in a new environment. They can experience new
Published on March 2, 2022, at 4:45 p.m.by Morgan Keel. There are two things I am passionate about: Disney and public relations. While growing up, I watched Disney movies on repeat. Little did I know that those movies would give me more than a love
Published on March 8, 2022, at 3:02 p.m. by Sydney Miner. From sharing social media posts to hosting promotional events, brand ambassadors have been able to strengthen companies’ relationships with key publics. For years, brands have utilized ambassadors to target specific publics, and with the rise
Published on February 28, 2022, at 11:05 p.m. by Madison Traughber. Building a brand takes time, expertise and talent. A brand is “the image and personality of a product or service that a business provides.” Brand image is the consumers’ perception of the brand. Brand image, although intangible, is also
