By Wesley Vaughn Video game reviewers have billed it as “not your ordinary first-person shooter.” Combining lightning-fast gameplay, striking visuals and a brazen attitude, Bulletstorm separates itself from the pack of typical video games. It makes sense that its public relations campaign would do the
by Katherine Baker When you think of a YouTube video that you have watched dozens of times, what do you see? Do you see animals, babies, double rainbows or maybe even men getting kicked in the crotch? Well, that’s what Smart Water associates with “viral
By Wesley Vaughn Ted Leonsis’ sports franchises compete with opposing teams on the court and on the ice throughout their respective seasons, but even though they belong to two different professional sporting leagues, they each share a common competitor: the local newspaper. For Leonsis, who
By Victoria Corley What personality traits make a professional successful in the field of public relations? Generally, if you ask someone this question you will hear a very generic and somewhat delightful list of traits that could just as easily describe the main character of
By Marissa Stabler With the end of the NFL season less than a week away, I find myself reflecting on what an eventful year it has been. I’m not thinking about the surprising success stories like Eagles quarterback Michael Vick or the shocking disappointment of
By Amanda Coppock In light of recent remarks by Alabama’s newly elected Gov. Robert Bentley, I can’t help but wonder: do politicians realize they have such a strong impact on their states’ reputations? Any governor of a state or president of a country has a
By Karissa Bursch College students are a popular target audience for marketing initiatives. They’re young and vibrant with specialized tastes. They are ready to try anything and go anywhere. According to CampusClients they are comprised of “a geographically stable, affluent group of more than 18
By Megan Cotton If social media is a free way to communicate with your public, why doesn’t every company have a successful Facebook fan page with thousands of fans or an established Twitter with tweets that make followers feel personally connected? If every company and
During a time of year when time and money seem to be consistently troublesome issues, companies and organizations are working to share the wealth by generously giving back to the public and their communities. Public relations professionals know the importance of holiday PR and the
By this point, every public relations professional should know the benefits of utilizing social media. It is common knowledge that Facebook and Twitter are great ways to directly contact your target public; however, we must remember these sites can also serve as resources to stay
