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UFC Knocks out Competition with Social Media

UFC Knocks out Competition with Social Media

by: Maria Sanders The Ultimate Fighting Championship (UFC) is the world’s largest promoter for the sport of mixed martial arts (MMA). UFC, with its parent company Zuffa LLC, employs more than 350 fighters, both male and female. With such a large talent base, maintaining effective employee relations is

Fashion Meets Public Relations: How Blogs Boost Fashion’s PR

Fashion Meets Public Relations: How Blogs Boost Fashion’s PR

by: Dorothy Griffith Dying to know who designed the clothes from your favorite television show? Looking for a lower cost alternative to that knockout dress from last week’s episode? You can find just about all the information you want on your favorite outfits from various

Perception is NOT Reality

Perception is NOT Reality

by: Amber Parker In America, the land of opportunity, a young scholar can go off to college and become whatever he or she desires. So what draws a college student to public relations? Why do some students change majors after only taking a few courses?

The X’s and O’s of Crisis Management

The X’s and O’s of Crisis Management

by Megan Reichenbach As we all know, mistakes happen. And sometimes these mistakes lead to detrimental circumstances. Miriam Fry’s article on Platform Magazine, “You’ve got 60 Minutes,” describes a situation where PR practitioners “take the position of the quarterback” when it comes to cleaning up

Seeing Red: Christian Louboutin’s Trademark Battle

Seeing Red: Christian Louboutin’s Trademark Battle

by Jaley Cranford Whether they are strategically placed in a new movie or inspiring a rap song, Christian Louboutin’s signature red-bottomed shoes have found their way into the American mainstream. But these French imports wound up in a heated court case opposite designer Yves St.

Vaccines for Genericide

Vaccines for Genericide

by Justin Lindsey If you’re in the same boat I’m in, then you’re nitpicking your portfolio/résumé in search of errors and phrases that might mark you as a fool to your potential employers. Undoubtedly, you’re grooming for graduation and setting yourself up for a killer

More than a Moonman

More than a Moonman

by Bailey Carpenter In 1984, Madonna — clad in a see-through wedding gown over lingerie — rolled around the stage at the first annual MTV Video Music Awards. This performance simultaneously jump-started her career and the tradition of the VMAs to be the wildest, most stunt-packed annual

Help Wanted: “Seeking Social Media Specialist”

Help Wanted: “Seeking Social Media Specialist”

by Sarah Shea As a college senior facing the “real world” come December 17, I have been avidly reading job postings over the past few months. On my search, one thing has consistently stood out—the significance of social media. Social media standing in the foreground

The Two Words That Say It All

by Jaclyn McNeil Two simple words that can take you far in life: “Thank you.” Transitioning from college to the workforce seems like a daunting task, one that requires connections, communication and a little bit of humility. In a blog post titled “Why You Will

A Royal PR Opportunity

By Amanda Coppock Once upon a time there was a beautiful brunette commoner who went to St. Andrew’s University and caught the eye of a prince. After a long courtship the prince finally proposed to the beautiful commoner and the wedding preparation commenced. It’s a

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