Posted At: May 10, 2010 11:25 PM by Megan Parks With all the glitz and glamour, the entertainment industry isn’t just about musicians and actors. It’s a business where great PR is a necessity for success. Publicity plays a huge role in the music industry. Record
Posted At: May 10, 2010 1:06 PM by Rachel Davis In an industry like public relations, only so much can be learned inside a classroom. A lot of training comes from hands-on experience, and employers expect those seeking public relations jobs to have experience in their
Posted At: April 23, 2010 4:28 PM by Autumn Winsett The stakes are high in nonprofit organizations. There are many audiences to serve and limited resources to execute plans. Communicating to stakeholders in new, effective and innovative ways is crucial. The role of a nonprofit organization
Posted At: April 23, 2010 12:50 PM by Madeline Reeves While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more influential. What makes trade publications so valuable, and how are they being utilized in
Posted At: April 23, 2010 10:55 AM by Scott Young We see many articles and blog posts about what PR isn’t, but rarely do we see information about what PR really is outside the classroom. Students seem to be confused as they enroll for PR classes.
Posted At: April 21, 2010 1:53 PM by Haley Barr Living in a beauty-driven society, it’s no secret the cosmetic industry is constantly introducing new and innovative products to improve the appearance of women across the globe. Like other businesses and organizations, it is essential for
Posted At: March 24, 2010 2:09 PM by Caroline Beard For decades, SeaWorld has built its brand around Shamu, changing the aquatic mammal’s image from killer whale to lovable orca. Then last month, SeaWorld trainer Dawn Brancheau was killed by one of the whales during a show, and the Internet
Posted At: March 24, 2010 1:57 PM by Kassandra Hannay In today’s media-filled world, we have grown accustomed to promotional advertising. In a single commercial break, we listen to adverts tell us which products to buy, which politicians to elect and which companies are the best.
Posted At: March 24, 2010 1:34 PM by Megan Parks With the development of new technologies, the print industry is drastically changing, and to say it’s changing fast may be an understatement. Throughout history, there have been countless life-altering inventions. The car, light bulb and computer
Posted At: March 24, 2010 1:32 PM by Rachel Davis Social media is not a trend. It has changed the way public relations practitioners think about communicating. Many entry-level communications jobs require social media knowledge to be hired, and employers are increasingly expecting social media-savvy college
