Published on April 21, 2023, at 9:46 p.m.by Alaina McDuffie. If there is one truth about the public relations field, it is that crises will arise. From CEO scandals to mass layoffs, every organization is vulnerable to crises, highlighting the importance of crisis communication as a PR risk
Published on April 19, 2023, at 10:38 a.m. by Lauren Bingham. The creative aspect of public relations requires a different set of skills than other elements such as strategy, writing and everything else that may weave itself into the practitioner’s workday. Sitting at the intersection of creativity
Published on April 13, 2023, at 5:34 p.m.by Morgan Perkins. A young boy inspired by his uncle’s journalism career covering the New York Giants went on to revolutionize the public relations industry through bold, creative ideas. Burson Cohn & Wolfe co-founder Bob Cohn has touched nearly every
Published on April 13, 2023, at 10:40 a.m. by Olivia Esquivel. One of the key aspects of public relations is practioners’ ability to generate earned media for their clients. This skill is a foundational pillar for PR, and it is continuing to evolve today. The music industry
Published on April 10, 2023, at 11:06 p.m.by Alaina McDuffie. Kanye West versus Taylor Swift. Lea Michele versus the entire cast of “Glee.” Amber Heard versus Johnny Depp. It should come as no surprise that celebrity feuds have been a staple of the entertainment industry for decades. From social media
Published on April 5, 2023, at 6:40 p.m. by Olivia Esquivel. Georgina Rodriguez may be known as the partner of the most famous soccer player in the world, but her Netflix series “Soy Georgina” has her taking the stage as the star of the show. The program just
Published on April 3, 2023, at 2:32 p.m. by Hailey Castillo. Sports mega-events are defined as “one-time sporting events of an international scale” that yield “extremely high levels of media coverage and impacts.” These familiar events include the likes of the summer and winter Olympics, as well as
Published on April 3, 2023, at 2:34 p.m. by Jenna Richardson. The fitness drink brand Celsius is a name that many, especially Generation Z, are familiar with. It’s credited with its “Live Fit” lifestyle and immense success with younger generations that has seemed to skyrocket in the last few
Published on March 23, 2023, at 11:33 p.m.by Helen Carson. A new band has taken the stage, but it’s not quite what you would expect. A 1970s-inspired rock band with feuding lead singers and a killer soundtrack, “Daisy Jones & the Six” has quickly risen to
Published on March 29, 2023, at 5:30 p.m. by Morgan Perkins. Recent college graduates struggling with imposter syndrome are not alone. The transition from being a student to working in the public relations industry can cause challenges for even the most prepared students entering the field. Luckily,
