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Jessie James Decker Flips the PR World Upside Down

Jessie James Decker Flips the PR World Upside Down

Published on February 5, 2018, at 4:44 p.m. by Stephanie Zielinski. Jessie James Decker began her singing career in 2009. She took the world by storm with her reality TV show, “Eric & Jessie: Game On.” She welcomed viewers into her home and her heart.

Finding the PR Lining in “Jumanji”

Finding the PR Lining in “Jumanji”

Published on January 31, 2018, at 4:40 p.m. by Maret Montanari. “Jumanji: Welcome to the Jungle” continues to make money moves in the box office as it’s estimated to have raked in a whopping $767 million worldwide. The movie does prove a global box-office success, but

PR for the PR Industry

Published on January 23, 2018, at 10:48 a.m. by Lexi McKenzie. The surplus of young public relations professionals being churned out every graduation season makes our jobs that much more difficult. Not only is there increased competition, but as a result, our worth is decreasing

A Seasonal Balance Between Work and Life

A Seasonal Balance Between Work and Life

Published on January 15, 2018, at 4 p.m. by Hyland Stockton. From meetings to deliverables to outside obligations, life can be extremely hectic, especially for people in public relations. Often jobs will even list “able to work nights and weekends” as a requirement. This means

A Balancing Act: Perfecting Personal Brands

A Balancing Act: Perfecting Personal Brands

Published on December 21, 2017, at 7:40 a.m. by Parker Rocco. The term personal branding has transformed since it was first coined by Tom Peters in 1997. Today, more than ever before, young public relations professionals need to distinguish themselves from other, highly qualified professionals

Not So Short and Tweet

Not So Short and Tweet

Published on December 18, 2017, at 1:47 p.m. by Parker Rocco. On September 26, 2017, Twitter announced that the social media platform will now allow users to compose longer tweets. In fact, the length of one tweet has doubled. Now, Twitter users have the opportunity

Alabama vs. Auburn: A Rivalry Stretching Beyond Football

Alabama vs. Auburn: A Rivalry Stretching Beyond Football

Published on December 12, 2017, at 10:46 a.m. by Hyland Stockton. While the original rivalry between The University of Alabama and Auburn University started in 1893  with the widely popular “Iron Bowl,” a new competition began a hundred years later in 1994. This new competition, while

Where It All Started: The Platform Magazine Story

Where It All Started: The Platform Magazine Story

Published on December 7, 2017, at 1:18 p.m. by Hope Runyan. A student-run, online publication focused on the creative exchange of ideas between practitioners, professionals and students, Platform Magazine is an all-encompassing public relations magazine. From the discussion of ethics to industry trends, Platform exists to

Interview Answer Key

Interview Answer Key

Published on December 6, 2017, at 3:14 p.m. by Mallory McDonald. You’re in the waiting room, silently praying that you have prepared all the right answers and are providing all the proper materials. For the last four years or more, you have been working up

How Social Media Influencers Changed Blogging Forever

How Social Media Influencers Changed Blogging Forever

Published on December 5, 2017, at 8:08 a.m. by Kirby Tifverman. In 2017, the term “social media influencer” permeates digital culture. This new, innovative career path is so popular that you can now receive a college degree in it. But, what does being a social

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