Published on April 6, 2018, at 3:27 p.m. by Anna Gazdik. If you would’ve told Kristen Gowdy two years ago that she would find herself in South Korea for the PyeongChang 2018 Olympic Winter Games, the then-college senior would’ve called you crazy. She didn’t know
Published on April 5, 2018, at 10:36 a.m. by Elizabeth Driver. Knowledge plays a vital role in the public relations profession. Practitioners are expected to continuously develop and expand their understanding of the ever-changing PR industry. For some, this may include checking daily trade news,
Published on April 3, 2018, at 9:03 a.m. by Darsey Norton. If you are anything like me, your Instagram feed is filled with photos of the latest fashion trends, travel spots and foodie havens highlighted by the many social media influencers listed under your “following”
Published on April 2, 2018, at 4:26 p.m. by Allie Binford. “Q: What is creativity?? A: The relationship between a human being and the mysteries of inspiration.” These are the opening lines to Elizabeth Gilbert’s book, “Big Magic.” I recently read this book because outside
Published on March 30, 2018, at 8:13 p.m. by Allie Binford. Cellphones and the internet have made it easy to connect with people around the globe, for business or for personal reasons, but face-to-face communication is still the most effective point of contact. In business,
Published on March 27, 2018, at 8:57 p.m. by Alyssa Comins. If you want a job in public relations, experience is crucial. As a student, I am often reminded of that fact. In an industry where even internships require previous PR experience, the pressure to
Published on March 27, 2018, at 8:44 p.m. by Erica Cooke. We know about the women who came before us, the adversity they faced and the miles they marched. We remember the steps they took, the conversations about 77 cents on the dollar and the
Published on March 26, 2018, at 11:16 p.m. by Darsey Norton. The need for a strong online presence is increasing as social media platforms gain popularity. Between Facebook, Twitter, LinkedIn, Tumblr and others, people and businesses are connecting now more than ever. It is estimated
Published on March 26, 2018, at 1:54 p.m. by Cara Bolt. Traditionally, zoos have been marketed as places where people can see wild animals up close. In more recent years, several large zoos have been shifting focus to promoting conservation. Some people are turned off
Published on March 21, 2018, at 3:04 p.m. by Maret Montanari. Public relations takes on different definitions depending on who you ask, but no matter the definition, it boils down to relationships. Regardless of what title follows your name or how innovative you are, creating
