Published on May 22, 2018, at 9:10 a.m. by Halle Russo. The Masters is far more than “a tradition unlike any other.” From the Augusta National golf course itself to the winner’s green jacket, it seems as if the annual tournament brings out the inner
Published on May 22, 2018, at 8:48 a.m. by Maret Montanari. It is any brand’s worst nightmare to have its name attached to a scandal. Imagine being Adidas right now. The first shoe dropped in September 2017 when the Federal Bureau of Investigation (FBI) charged Adidas
Published on May 16, 2018, at 8:44 a.m. by Halle Russo. What do Tom Brady, the New England Patriots and the National Football League all have in common? Strong, distinct branding. While Tom Brady is technically a part of the New England Patriots and the
Published on May 14, 2018, at 10:01 a.m. by Elizabeth Driver. As the semester comes to a close, many public relations students are preparing for their summer internships. There is a lot to do in the next month, such as finalizing housing plans, shopping for
Published on April 26, 2018, at 7:23 p.m. by Colin Wylie. Want to go to sleep each night with a sense of satisfaction? Try CSR. Corporate social responsibility, corporate citizenship, sustainability, corporate accountability — whatever you want to call it, corporate responsibility is a trending
Published on April 26, 2018, at 7:17 p.m. by Elizabeth Driver. Auditions, choreography, costume design, tech rehearsals. In the performing arts, many audience members never experience the different processes that create a live performance. Performing arts organizations have to manage several behind-the-scenes operations to get
Published on April 25, 2018, at 5:51 p.m. by Allie Binford. “Black Panther” is the most tweeted about movie to date — and it all comes down to strategic planning and communication. Though Twitter is relatively new in comparison to the century-old film industry, being
Published on April 23, 2018, at 4:04 p.m. by Maret Montanari. From one look at her LinkedIn profile or résumé, it is not hard to determine Jacquie McMahon is an impactful force in the public relations industry and worthy of such an accolade as “Honorable
Published on April 19, 2018, at 9:39 p.m. by Alyssa Comins. On Friday and Saturday evenings, loyal “Live PD” fans forgo other forms of weekend entertainment and turn on their televisions for three hours of traffic stops, car chases and arrests. A&E’s hit documentary series
Published on April 10, 2018, at 10:53 p.m. by Greta Banks. In the wake of the Parkland high school shooting, students are leading a new wave of activism calling for greater gun control and government response to mass shootings. On March 14, 2018, the Women’s
