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Creating Your Personal Portrait

Posted At: April 15, 2009 12:48 PM by Amy Hannah Burkhalter Has someone ever asked you to sum yourself up in one word? Perhaps you thought of one of these all-encompassing words: extraordinary, resilient, intelligent. Or maybe it seemed impossible to confine yourself to a

2009 Grads Adopt Leadership Mindset

Posted At: March 25, 2009 3:53 PM by Kyle F. Reinson, Contributing Writer The following Q & A was initiated by Prof. Kyle F. Reinson of St. John Fisher College, who interviewed David Baker, president of the college’s PRSSA chapter. In a turn of the

The New Ferrari of Crisis Management

Posted At: March 25, 2009 3:48 PM by Louise Crow Foreign objects found inside Diet Pepsi cans, 2,000 employees laid off and the Challenger space shuttle explosion are all classic corporate examples of potential opportunities that took a sharp and sudden turn. Instead of effectively

Building Relationships: The Possibilities are Virtually Endless

Posted At: March 23, 2009 3:35 PM by Mary Allison Milford My eyes were like saucers and my heart was beating above its average pace. All I needed was my username and password and I could join a club, a social media network, a new

What's to Come for Nonprofits?

Posted At: March 23, 2009 12:57 PM by Melinda Williams Credit cards are maxed out, the stock market has plummeted and the unemployment rate is rising. The current economic situation creates a problem for nonprofits. They are needed more, but they have less resources to

Recession Assistance: Public Relations

Posted At: March 23, 2009 12:39 PM By Julie Brown Money is the ensurer of success. Businesses either rise or fall in the presence or absence of money. To succeed in any business sector, your industry has to be in demand. During the country’s hard

The Anti-Agency

Posted At: March 23, 2009 12:34 PM by Carly Jayne Rullman It was January 29 at 2:30 p.m. when my classmate and I decided to set up the video camera for my interview at 3 p.m. We were meeting with Integrative LogicPresident John Gardner. To our

Labor of Love

Posted At: March 23, 2009 12:27 PM by Dianna Duffy On July 24, 2002, the Pontiff family of Metairie, La., woke to find their lives changed forever. The Pontiffs’ 21-year-old son, Wally Pontiff Jr., had passed away in his sleep from sudden cardiac arrest caused

Cómo se dice…

Posted At: February 16, 2009 1:34 PM How to choose whether to use Spanish or English with Hispanic Americans by Jarrett Cocharo Public relations professionals trying to reach Hispanic Americans have quite a challenge catering to a market with 45 million people.  That is more

Specialized Public Relations: Urban Planning

Posted At: February 16, 2009 1:28 PM by Kayla Gail Anthony When you hear the word “planning,” what image is created in your mind? Do you think of extravagant events such as weddings with stressed out coordinators? Or maybe you see your future and those

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