Posted: January 3, 2013 at 3:43 P.M. by Nicole Hohman. The most successful users of compelling content concentrate on knowing who their audience is and how to address them. Once you determine your target audience, you can then efficiently determine what content or platform is
Posted: December 21, 2012 at 10:25 P.M. by Grace Roberts. PR practitioners may have a new crisis on their hands – the value of their job.
Posted: November 7, 2012 at 2:50 P.M. by Memorie Bailey So, how do we avoid getting our résumé canned?
Posted At: May 17, 2012 12:36 PM by Mariah Fairweather Dr. V has spent much of her career as a PR scholar. She has done some consulting on the side, but most of her work is related to PR research, scholarship and teaching. Currently, she
Posted At: April 12, 2012 3:15 PM by Brian Haight Planning and hosting an event can be the most stressful part of a PR professional’s job. These occasions can either be a breeze or so chaotic that it makes you want to pull your hair
Posted At: May 11, 2009 8:21 AM by Dianna Duffy On March 5, 2009, PRWeek announced the winners of the annual PRWeek Awards.PRWeek Awards are given in a variety of categories, ranging from Technique Awards to General Consumer Awards. Recipients of these awards exhibit excellence in their public relations endeavors.
Posted At: May 5, 2009 7:16 AM by Carly Jayne Rullman In Platform’s article “Extreme Makeover: Nonprofit Edition,” we explored Progreso Latino, a nonprofit organization in Providence, R.I., that aspires to make a difference in its respective Latin American community. Progreso Latino underwent a public relations
Posted At: May 5, 2009 7:08 AM by Louise Crow Would you respond to a phone call asking you to volunteer your free time to transform a small and struggling social service organization with almost a nonexistent brand identity and little public attention? Julie Ruditzsky
Posted At: May 4, 2009 12:42 PM by Melinda Williams Publix, Southwest Airlines, Zappos, Apple . . . those are all companies with a reputation of good customer service. Their reputation enables them to attract new customers and turn them into loyal, lifetime customers. Raving
Posted At: May 1, 2009 10:22 AM by Martha Griffith, Contributing Writer Jack O’Dwyer serves as the editor-in-chief of O’Dwyer’s Public Relations News, which has been covering the field for more than 40 years. In addition to the odwyerpr.com Web site, the company is most famous for
