Posted: March 24, 2015, 11:24 p.m. by: Katie Lansford. It goes by many names: sponsored content, native advertising, promoted content. Whatever it’s called, it is boosting revenue for media companies everywhere. Entities like Buzzfeed, The New York Times, Mashable and Facebook have used content marketing
Posted: February 17, 2015, 9:21 a.m. by Haley Petrey. Big things are happening in Montgomery, Alabama, as steps are taken to transform it into the new tech hub of the South. The who Boyd Stephens, owner of Netelysis, Meg Lewis, the director of tourism
Posted: January 22, 2015, 3:56 p.m. by Haley Petrey. Is Snapchat becoming the new hub for public relations, marketing and advertising? We’ve all seen the Snapchat stories of marathons in New York, the dog show in Philly, and recently, the Kite Festival in India. But,
Posted: December 17, 2014, 9:58 a.m. by Mary Kathryn Woods. You researched writers and publications. You built the ideal media list. You brainstormed story ideas and angles. You sent numerous emails, and you followed up with phone calls. Then, you landed it — the perfect
Posted: November 24, 2014, 2:15 p.m. by Doug Killough. It’s Thanksgiving morning, and you wake up to the savory aroma of a full feast being prepared in the kitchen. It’s a cool, crisp day, and you and your family gather around the TV to indulge in
Posted: November 13, 2014, 11:02 a.m. by Rachel Uniatowski. When the word “newsroom” comes to our minds, many of us think of a room filled with journalists running around trying to find stories to write and report on, but in Edelman’s Creative Newsroom — that’s
Posted: October 17, 2014, 11:31 a.m. by Rachel Uniatowski. You did it. You landed your first job right out of college, and you’re on your way to becoming a public relations professional. But wait — you’ve only had internships, and you have no idea what
Posted: September 30, 2014, 9:07 a.m. by Katie Foster Howard. In my public relations career, I have gravitated more toward internships in nonprofit event planning than those in corporate media relations. While working at an arts advocacy organization, a radio station and two film festivals,
Posted: September 22, 2014, 5:43 p.m. by Rachel Uniatowski. When someone gets asked the infamous question “What are you wearing?”, people may think twice about saying Urban Outfitters. The once reputable brand is making headlines again after it was brought to the consumers’ attention that
September 18, 2014, 1:07 p.m. by Jean Faircloth. With 18 holes in one round of golf, the player must pace himself. Even if he begins his round with a birdie or possibly an eagle, he must stay grounded and focused. His excitement can become crippling,
