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#TGIT Twitter Takeover

#TGIT Twitter Takeover

Posted: October 6, 2015, at 3:00 p.m. by Hayley Kilgo. No need to worry, TV fans. #TGIT (Thank God It’s Thursday) has finally returned for its fall 2015 season, and chances are you were counting down the days until the premiere on Sept. 24. Not

Navigating a Rocky Road

Navigating a Rocky Road

Posted: September 11, 2015, 2:45 p.m. by Caroline Giddis. If there is one thing I consistently run to after a breakup, when I fail a test, or during a summer day, it’s ice cream. I can’t imagine anything worse than a summer without my favorite

Feel-Good PR

Feel-Good PR

Posted: July 31 2015, 10:11 a.m. by Mary Claire Hunter. With all the negative stories written, posted and shared, it’s easy to get bogged down under all the bad news. As PR practitioners, we are responsible for the promotion and advocacy of our clients. Oftentimes, we’re

Dana McGough: Journey to Cayenne Creative

Dana McGough: Journey to Cayenne Creative

Posted: September 2, 2015, 3:30 p.m. by Mary Claire Hunter. If you had less than three weeks to get more than 2,000 people to attend a theater opening, could you do it? What if that theater was in the middle of the suburbs and the

The Evolution of Environmental Communication

The Evolution of Environmental Communication

Posted: July 27, 2015, 2:50 p.m. by Mary Claire Hunter. It’s no longer if companies want to be environmentally friendly; it’s how they’re going to be environmentally friendly. All personal opinions on environmental issues aside, no company can afford not to think about its impact on the Earth’s resources

Amazon: Priming Up Consumers

Amazon: Priming Up Consumers

Posted: July 26, 2015, 8:20 p.m. by Mary Claire Hunter. In the ever-changing world of technology we live in, a company can’t be static. Even Amazon, a $1.75 billion company, has to look for ways to keep current customers happy while vying for new consumers.

The Plank Center Celebrates with a Leadership Report Card

The Plank Center Celebrates with a Leadership Report Card

Posted: July 23, 2015, 11:20 a.m. by Mary Claire Hunter. In 2015, the Plank Center for Leadership in Public Relations reached its 10th year of developing and recognizing outstanding, diverse leaders to advance ethical public relations education and practice. The Plank Center recently created a

Blurred Lines: Native Ads or Editorial Content?

Blurred Lines: Native Ads or Editorial Content?

Posted: March 24, 2015, 11:24 p.m. by: Katie Lansford. It goes by many names: sponsored content, native advertising, promoted content. Whatever it’s called, it is boosting revenue for media companies everywhere. Entities like Buzzfeed, The New York Times, Mashable and Facebook have used content marketing

#revolutionMGM: “The {Creatives} are coming…”

#revolutionMGM: “The {Creatives} are coming…”

Posted: February 17, 2015, 9:21 a.m. by Haley Petrey.   Big things are happening in Montgomery, Alabama, as steps are taken to transform it into the new tech hub of the South. The who Boyd Stephens, owner of Netelysis, Meg Lewis, the director of tourism

Capitalizing on Curiosity

Capitalizing on Curiosity

Posted: January 22, 2015, 3:56 p.m. by Haley Petrey. Is Snapchat becoming the new hub for public relations, marketing and advertising? We’ve all seen the Snapchat stories of marathons in New York, the dog show in Philly, and recently, the Kite Festival in India. But,

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