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Buying Into the Vision

Posted At: June 28, 2013 5:20 p.m. by Claudia Calhoun Vision. It takes on many different definitions, but for a company, the definition is simple: It is why we do what we do. It can be a long, eloquent statement or a few words, but the

Building a Brand: Rebecca Gordon’s Buttermilk Lipstick

Building a Brand: Rebecca Gordon’s Buttermilk Lipstick

Posted At: June 20, 2013 2:30 P.M. by Casey Rogers It is harder than ever for professionals to set themselves and their careers apart from those around them. Success is now measured not only by one’s career accomplishments, but also by one’s personal brand. Because ever-emerging

Leaving Your Mark Through Personal Branding

Posted At: June 12, 2013 11:15 p.m. by Casey B. Rogers In today’s celebrity-conscious culture, personal branding has become one of the most useful tools in harnessing the true power of public relations. For many PR professionals, discovering and creating this very type of branding has

Art and PR Render a Masterpiece

Art and PR Render a Masterpiece

Posted At: May 30, 2013 10:15 A.M. by Taylor Hodgkinson The art industry can be lucrative in enriching one’s culture and imagination. Expressing one’s self through creative outlets provides participants with a channel of communication — a channel often more powerful than the exchange of words.

When the Boss Slips Up…

Posted At: May 21, 2013 8:30 a.m. by Lindsey Green Although the PR team for any high profile public figure or institution is probably accustomed to busy schedules and hectic lifestyles, no amount of careful planning can prepare them for when the boss says something inappropriate.

Developing Thought Leadership: Connie Ward and Thought Leader Zone

Developing Thought Leadership: Connie Ward and Thought Leader Zone

  Posted At: May 1, 2013 10:00 p.m. by Lindsey Green   What is a thought leader? Connie Ward defines it in four ways: 1. Thought leaders are people who make other people think. 2. Thought leaders will throw a javelin to just the right place

What Makes a Beautiful Campaign?

Posted At: April 29, 2013 5:00 P.M. by Kaitlyn Honnold What happens when a clothing company tells you to buy fewer clothes? Or how about when a beauty product company tells you you’re beautiful just the way you are? Such is the trend of companies trying

PR and Politics

PR and Politics

Posted At: April 26, 2013 12:23 p.m. by Grayson Martin The field of public relations has changed tremendously and so have the skill sets of its practitioners. PR professionals now have a wide range of abilities in order to satisfy as many of their clients’

The Horsepower of Conversation: IndyCar PR

Posted At: April 26, 2013 12:04 p.m. by Jessica Ruffin The sun glistened brightly against the clear blue sky, shining upon the shoulders of the pedestrians below. The smell of fresh green grass filled everyone’s noses as they made their way to the track. Armed

Beanbags to Conference Tables: rbb Public Relations

Beanbags to Conference Tables: rbb Public Relations

Posted At: April 24, 2013 7:40 P.M. by Kaitlyn Honnold “You’re shrunk to the height of a nickel and thrown into a blender. Your mass is reduced so that your density is the same as usual. The blades start moving in sixty seconds. What do you

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