Posted At: January 11, 2013 2:20 P.M. by Jules Rice If the words “hashtag,” “follow,” “tweet” and “retweet” mean nothing to your PR plan, you may be falling behind in the ever-advancing world of social media. Twitter has emerged as an extremely powerful PR tool
Posted: December 18, 2012 at 6:00 P.M. by Becca Bryant. PR professionals put much reliance on blogs as two-way communication tools. They are multifaceted. They give insight on opinions and news while simultaneously stimulating conversation. As of July 2011, Technoraiti accounted for 164 million blogs,
Posted: December 6, 2012 at 2:15 P.M. by Kristin Nelson Social networking sites have recently seen a trend toward more image-based content. This emphasis on images, while perhaps unexplainable, can be valuable for public relations and marketing professionals. If we can learn to harness the
Posted: December 6, 2012 at 1:53 P.M. by Shelby Calambokidis. Pulitzer-Prize Winner Jose Antonio Vargas should serve as an inspiration to every professional and student in the PR industry. In his efforts to introduce a national debate about the stigma against undocumented immigrants in the
Posted At: November 28, 2012 2:45 P.M. by Becca Bryant PR professionals are entrusted with an immense amount of responsibility as representatives for their clients, particularly in the fast-paced online realm. Knowing every client’s social media login information should not be taken lightly. We have
Posted At: November 21, 2012 5:22 P.M. By Becca Bryant What is public relations? You will more than likely never get the same response from any two PR professionals. This is because PR encompasses so many different aspects. PR is strategic communication. PR is creative
Posted: November 16, 2012 at 9:45 A.M. by Kristin Nelson When a project is due by the end of the week and it is so tedious that it can’t be finished during the typical 9-to-5 day, follow these steps to help make crunch time less
Posted: November 15, 2012 at 5:13 P.M. by Shelby Calambokidis PR firms should understand the importance of diversifying the client base, as well as recognizing the opportunity that lies in reaching out to international companies and governments.
Posted: November 14, 2012 at 6:00 P.M. by Becca Bryant What first comes to mind when you hear the words “Eat Fresh”? Subway! Subway has made a name for itself in more ways than one. Reaching more than 16 million “likes” on Facebook and 733,000
Posted At: October 22, 2012 2:00 P.M. by Becca Bryant This reoccurring question has begun to haunt me. Finding a job has been the most stressful task I’ve ever faced. It’s intimidating and tedious. Sitting down in front of the computer, getting ready to send
