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PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All

PR Behind the Pet: Doug The Pug and Manny The Frenchie Tell All

Posted on Nov. 4, 2015, at 3 p.m. by Caroline Giddis. “Doug is very … lazy in the morning,” said Leslie Mosier. “Some mornings are crazy when we have a video or photo shoot. He’s just like a sack of potatoes so usually I’ll wake

The Art of Authenticity

The Art of Authenticity

Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one billion Facebook users, 560 million Twitter followers and 150 million

Starbucks: Harvesting Brand Image

Starbucks: Harvesting Brand Image

Posted: September 18, 12:13 p.m. by Madalyn Atherton. Move over, apple cider. It may be #basic, but there’s no denying that pumpkin spice reigns supreme as the flavor of fall. Since Sept. 8, when Starbucks launched this year’s Pumpkin Spice Latte, you have probably seen

Social Media Updates: A Gift for Brands

Social Media Updates: A Gift for Brands

Posted: September 17, 2015, at 1:30 p.m. by Taylor Shelnutt. Six thousand tweets are sent every second around the world, accumulating to 500 million tweets per day. Three hundred million people are monthly active Instagram users, posting an average of 70 million photos per day.

Follow Your Audience

Follow Your Audience

Posted: February 11, 2015, 8:00 p.m. by Ana Vega. Social media marketing is designed to gain company or brand recognition through the use of different platforms. But with endless options readily available to help you promote your campaign, how do you know which platforms to

TS: Beyond the Music

TS: Beyond the Music

Posted: November 17, 2014, 1:38 p.m. by Katie Lansford. Blonde hair, red lips, killer lyrics — Taylor Swift is the epitome of a living, breathing brand. The 24-year-old pop artist is rocking her personal brand, breaking records and dominating the social media scene. Love her or

A Look into Social Fitness

A Look into Social Fitness

Posted: November 7, 2014, 2:25 p.m. by Michelle Sue Agee. The fitness industry online spans every niche and attracts followers from every fitness level. The Internet is full of trainers, magazines, gyms, fitness models, yogis and even the everyday fitness junkie, each consistently pumping out fitness-related

Coca-Cola: Turning Self Interest into Sharing

Coca-Cola: Turning Self Interest into Sharing

Posted: October 16, 2014, 6:04 p.m. by Rachel Uniatowski & Amber Patterson. Many of us dream of having our names in lights. Although Coke didn’t do that, it came pretty close by putting consumers’ names on its Coca-Cola products. “Share a Coke” with . .

A Brand Linking PR and Passion

A Brand Linking PR and Passion

Posted: March 19, 2014, 1:45 p.m. by Jonae Shaw. Recent University of Alabama graduate Alexandria Washington has created a name for herself, as well as a channel for other young public relations professionals. She is currently a contemporary specialist for Dillard’s Corporation, a voiceover talent

Microbrewing Buzz

Microbrewing Buzz

Posted At: October 23, 2013 7:07 p.m. by Brian C. Hoff Bud Light. Most Americans know exactly what these two words represent thanks to Anheuser-Busch’s Bud Light television and radio marketing campaigns. What about Yazoo or Druid City? Chances are unless you are from the

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