The United Brands of America: How State Brands Are Built
Published on February 13, 2020, at 6:20 p.m. by Charlotte Arnold. Think of your home state. Do you imagine green, rolling hills? Maybe you
The Masters: A Brand Unlike Any Other
Published on May 22, 2018, at 9:10 a.m. by Halle Russo. The Masters is far more than “a tradition unlike any other.” From the
Say Yes to The Agency
Published on March 28, 2017, at 11:00 a.m. by Kahla Anderson. Finding the perfect agency may be like finding the right outfit. It is
Love Wins the Hollywood of the South
Published on Thursday, March 31, 2016, at 2:30 p.m. by Lindsey Young. Today, March 28, 2016, marked a major win for the diversity and
Generation “Study Abroad”
Posted on Oct. 30, 2015, at 12 p.m. by Madalyn Atherton and Sally Immel. Mark Twain said, “Travel is fatal to prejudice, bigotry, and
Rebranding the South
Posted: January 27, 2015, 12:28 p.m. by Connor Fox. The American South has long been associated with its food, music and politics, to name
Beefing Up Social Media
Every five seconds someone writes online about McDonald’s. From a public relations practitioner’s point of view, that could seem almost impossible to manage. On